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Marketing Specialist

1 month ago

bangalore, India JoVE Full time
JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.
Role
JoVE is looking for an experienced, dynamic, marketing professional to join our team as a Marketing Specialist. In this role, you will implement lead-generation marketing email campaigns.
Responsibilities
- Manage global email marketing, including new product announcements, onboarding emails, trial support, and more.
- Develop and execute campaign strategies that align with JoVE’s brand messaging and drive impactful results.
- Implement an email marketing strategy based on the academic calendar, taking into consideration holidays and other opportunities to promote JoVE.
- Create compelling email campaigns & landing pages that engage our target audience.
- Drive pipeline growth through the development of innovative, successful, and measurable demand-generation campaigns.
Requirements
- A Bachelor's degree.
- 5+ years of experience in B2B Marketing.
- Experience working in publishing, high education, ed-tech, or Science industries.
- A strong analytical mindset with a proven track record of achieving successful marketing results.
- Experience in demand generation and lead nurturing.
- Proficiency in marketing automation tools (e.g., HubSpot) for executing, measuring, and optimizing demand generation campaigns.
- Working knowledge of CRM systems (e.g., Salesforce, Hubspot).
- Excellent verbal and written communication skills.
- Strong command of the English language, including idioms and current trends.
Why Join JoVE?
- When working with JoVE, you can expect a compensation package competitively placed within the local market.
- You will make a direct impact in accelerating science research and in improving student learning in science education.
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Our strong promotion from within culture draws a clear path to advance your career with us.