Assistant Manager – Growth

2 days ago


bangalore, India Vatatree Consulting Full time

Purpose of the Role: We are looking for a highly motivated individual with a "figure it out" mentality to join our fast- moving growth and revenue division. The ideal candidate will have a proven track record in performance marketing and team management, particularly within the D2C sector.  Roles & Responsibilities: We are seeking a highly motivated Ecommerce D2C Specialist to drive growth and operational excellence for our D2C business. The role requires a strategic thinker with a strong analytical mindset, expertise in ecommerce operations, and experience in performance marketing. • Develop and implement marketing strategies to drive user acquisition, engagement, and retention Marketing for D2C brands. • Manage and optimize the brand's ecommerce store, ensuring a seamless user experience and conversion rate optimization (CRO). • Oversee product listings, merchandising, pricing strategies, and promotional campaigns to drive sales. • Collaborate with performance marketing teams to optimize paid campaigns across Google, Meta, and other digital platforms. • Leverage SEO, email marketing, and retention strategies to enhance organic traffic and customer lifetime value (CLV). • Monitor and optimize contribution margins (CM2, CM3) by managing costs related to marketing, logistics, and operations. • Identify opportunities for pricing optimization, bundling, and upselling to maximize average order value (AOV). • Integrate omnichannel strategies, including retail partnerships and offline-to-online initiatives. • Track, analyze, and report on key ecommerce KPIs, including revenue, traffic, conversion rate, CAC, ROAS, AOV, and retention metrics. • Use data-driven insights to optimize strategies, identify growth opportunities, and implement corrective actions. • Present performance updates and growth plans to leadership teams.  Qualification & Experience: • 4+ years of experience in Growth & Strategy. • Qualification: Graduation/Post Graduation specializing in areas of marketing preferably from premier institutes  Skill Sets required: • Excellent communication skills: To devise & edit content for various digital platforms • Must have Knowledge of SEM, SEO, Analytical Skills, Google Ad words, Google Analytics, FB ad Manager. • Experience in D2C ecommerce and/or handling performance marketing agencies will be a plus



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