Senior Outbound Program Manager

1 day ago

bhopal, India beBeeGTM Full time

Job DescriptionA GTM Engineer is responsible for designing and executing large-scale outbound campaigns that create qualified pipelines. This role sits at the intersection of growth, RevOps, and engineering.Key responsibilities include architecting, automating, and optimizing end-to-end outbound engines, translating ICPs into scalable multi-channel campaigns, building workflows to discover, enrich, and segment accounts and contacts, implementing integrations between CRM and sequencing tools, and monitoring campaign metrics.Design and own the end-to-end outbound engine: signal identification, list building, enrichment, sequencing, routing, and performance dashboards.Translate ICP, value propositions, and GTM plays into scalable multi-channel outbound campaigns (email, LinkedIn, phone, and other channels as applicable).Build and maintain workflows that automatically discover, enrich, and segment accounts and contacts based on firmographic, technographic, and intent data.Implement and manage integrations between CRM, sequencing tools, data providers, and analytics platforms; ensure data quality and consistency across systems.Set up and continuously optimize cold outbound sequences (subject lines, messaging variants, touch patterns, send times) to hit reply, meeting, and pipeline targets.Monitor campaign and funnel metrics (open, reply, positive reply, meeting rate, conversion to opportunity, CAC efficiency) and run structured experiments to improve each step.Implement safeguards and best practices for deliverability, domain health, and compliance (opt-outs, unsubscribe handling, consent management).RequirementsRequired Skills & Qualifications3–7+ years in GTM / RevOps / Growth / Marketing Ops / Sales Ops / product-led growth, with hands-on ownership of outbound or demand-generation systems.Strong fluency with modern GTM tooling (CRM; outbound/sequence tools; data enrichment/intent platforms; automation/orchestration tools).Ability to design and implement workflows and automations using no-code/low-code tools and APIs; comfort working with basic data models, fields, and objects.Proven track record of building outbound programs that generated qualified meetings and pipeline, not just running isolated campaigns.Analytical mindset with experience defining KPIs, building dashboards, and using experiment-driven approaches (A/B tests, multivariate tests, control groups).Strong understanding of B2B SaaS/B2B services sales cycles, ICP definition, buying committees, and account-based motions.Excellent collaboration and communication skills; able to translate GTM strategy into system requirements and explain constraints back to stakeholders.Success metrics

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