Amazon PPC Performance Marketing Leader

2 days ago


rajahmundry, India beBeePerformance Full time

Lead Amazon PPC Marketing StrategistWe are seeking a skilled and experienced lead to develop and implement a robust performance marketing strategy for Amazon PPC campaigns.Build and own a comprehensive performance marketing strategy that drives ROI and ROAS targets.Own the performance marketing P&L, ensuring optimal spend allocation and campaign optimization.Lead a team in executing and optimizing Amazon PPC campaigns, leveraging data-driven insights to inform decisions.Create automated dashboards for periodic reporting on Amazon sales and spends, enabling data-driven decision making.Optimize conversions by analyzing relevant search terms using tools like Helium and targeting high-performing audiences.Partner with Amazon to develop Joint Business Plans, DSPs, and other strategic initiatives.Conduct market research to stay up-to-date on competitor strategies and marketing benchmarks.Requirements:At least 4 years of experience in Amazon advertising (AMS).Proven track record of owning Amazon marketing P&Ls.Prior experience in the baby category is a plus.



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