Paid Advertising Expert

2 weeks ago

aligarh, India beBeeDigitalMarketing Full time

Senior Paid Ads SpecialistWe are seeking a highly skilled and experienced paid ads specialist to join our team of marketing experts and drive digital advertising success.This role involves collaborating with cross-functional teams to launch and optimize campaigns on Facebook and Instagram, developing strategic plans, managing budgets effectively, and maximizing return on investment.Key responsibilities include tracking and analyzing performance metrics like click-through rate, cost-per-click, cost-per-thousand impressions, return on ad spend, and cost per action, running structured A/B tests on creatives, copy, audiences, and landing pages, and staying current with platform updates, new ad formats, and targeting features.Requirements4-8 years of hands-on experience managing campaigns in Meta Ads Manager (Facebook, Instagram)Demonstrated ability to manage budgets and deliver results at scaleMetric-driven, analytical, and team-oriented, able to communicate insights clearlyTo succeed in this role, you will need strong technical skills, including proficiency in campaign management tools, data analysis software, and platform-specific advertising platforms. You will also need excellent communication and project management skills, as well as the ability to work independently and collaboratively as part of a high-performing team.BenefitsOpportunity to work with a talented team of marketing professionalsChance to develop and implement strategic plans that drive business growthProfessional development opportunities, including training and certification programs

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