Senior Paid Media Strategist

1 week ago

aligarh, India beBeePaidMediaStrategist Full time

Senior Paid Media StrategistA high-level role for a seasoned media professional to lead paid media activities and drive business growth.Job Description:In this pivotal position, you will oversee the development and execution of comprehensive paid media strategies across our client portfolio. Your expertise will be instrumental in shaping channel roles, investment principles, and performance expectations.Key Responsibilities:Define strategic approaches for paid search, paid social, programmatic, video, and emerging media platforms.Develop frameworks for optimisation, measurement, and continuous improvement across campaigns.Review performance outputs, identify areas for improvement, and guide teams toward strategic adjustments.Maintain effective communication with clients and internal stakeholders, providing clear rationale behind recommendations.Lead and support paid media specialists and cross-functional teams.Required Skills and QualificationsExperience: 8+ years in paid media management, digital advertising, or media leadership roles.Platform Expertise: Deep understanding of major platforms (Google, Meta, programmatic DSPs, YouTube, TikTok, etc.).Analytical Capabilities: Strong analytical capabilities, with proven experience interpreting performance data and shaping strategic decisions.Leadership Experience: Demonstrated success leading teams within agencies or large marketing organisations.Communication Skills: Excellent communication skills and confidence interacting with senior stakeholders.Independence and Priority Management: Ability to work independently within a remote structure and manage multiple priorities effectively.What This Role OffersFlexibility: A flexible part-time schedule designed for senior-level strategic leadership.Remote Working: A full remote working environment with access to global resources.Creative Freedom: Opportunity to influence high-impact client strategies across multiple markets.Collaborative Culture: A collaborative culture focused on excellence, innovation, and results-driven marketing.

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