Assistant Category Manager

4 days ago


hyderabad, India Antler Technologies Full time

Job Description : Category ManagerLocation: HyderabadThe Category Manager with a Digital Marketing Focus at The Good Health Companywill lead the management of product portfolios for the health and wellness division,with an emphasis on integrating effective digital marketing strategies. Responsiblefor overseeing creatives and aligning with Mars for Men and Saturn for Womenbrands, this role demands a strategic thinker well-versed in both productmanagement and digital marketing practices.Responsibilities:1. Digital Marketing Integration:• Develop and execute digital marketing strategies to enhance product visibility andengagement.• Collaborate with the marketing team to optimize online channels, including socialmedia, email, and content marketing.2. Product Portfolio Management:• Strategize and implement digital campaigns to drive product awareness and sales.• Leverage data analytics to assess the performance of digital marketing initiativesand refine strategies accordingly.3. Brand Management:• Ensure digital marketing efforts align with the brand identities of Mars for Men andSaturn for Women.• Oversee the creation of compelling digital content that resonates with the targetaudience.4. Creative Management:• Supervise the development of digital creatives, including graphics, videos, andother multimedia content.• Monitor and analyze the effectiveness of digital creative campaigns, making datadriven recommendations for improvement.5. Vendor Relationships:• Collaborate with digital marketing agencies and technology vendors to enhanceonline presence.• Evaluate vendor performance and negotiate contracts for digital services.6. Market Analysis:• Stay informed about digital marketing trends and innovations within the health andwellness industry.• Utilize digital analytics tools to gain insights into consumer behavior and markettrends



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    Job Description : Category ManagerLocation: HyderabadThe Category Manager with a Digital Marketing Focus at The Good Health Company will lead the management of product portfolios for the health and wellness division, with an emphasis on integrating effective digital marketing strategies. Responsible for overseeing creatives and aligning with Mars for Men and...


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    Job Description : Category ManagerLocation: HyderabadThe Category Manager with a Digital Marketing Focus at The Good Health Company will lead the management of product portfolios for the health and wellness division, with an emphasis on integrating effective digital marketing strategies. Responsible for overseeing creatives and aligning with Mars for Men and...


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    Job Description : Category Manager Location: Hyderabad The Category Manager with a Digital Marketing Focus at The Good Health Company will lead the management of product portfolios for the health and wellness division, with an emphasis on integrating effective digital marketing strategies. Responsible for overseeing creatives and aligning with Mars for...


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    Job Description : Category Manager Location: Hyderabad The Category Manager with a Digital Marketing Focus at The Good Health Company will lead the management of product portfolios for the health and wellness division, with an emphasis on integrating effective digital marketing strategies. Responsible for overseeing creatives and aligning with Mars for...

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