Marketing Specialist

2 weeks ago

gurgaon, India Ripple Healthcare Full time

Job Title: Marketing Specialist
Location: Gurgoan

Job Summary:
We are seeking a dynamic and results-driven Marketing Specialist to join our early-stage MedTech company. The ideal candidate will be responsible for developing and executing marketing strategies to promote our flagship product, Hip Pro, and other future offerings. This role will involve building brand awareness, managing B2B partnerships, applying for competitions and startup grants, and driving overall business growth through innovative marketing campaigns.

Key Responsibilities:
1. Brand Building & Awareness
Develop and implement comprehensive brand-building strategies to position the company as a leader in the MedTech space.
Create and manage the production of marketing materials such as brochures, videos, presentations, and digital content.
Manage social media channels (LinkedIn, Twitter, Instagram) to enhance brand visibility and engage with the target audience.
Collaborate with design teams to ensure consistent branding across all platforms and marketing materials.

2. B2B Partnerships
Identify potential B2B partners in the healthcare industry (hospitals, clinics, orthopedic specialists) and build strategic partnerships.
Work closely with the sales team to develop co-marketing initiatives with partners that drive mutual growth.
Attend industry conferences, trade shows, and networking events to represent the company and build relationships with key stakeholders.

3. Grant Writing & Competitions
Research and apply for relevant startup competitions, grants, and funding opportunities that align with the company’s mission.
Write compelling grant proposals that highlight the company’s unique value proposition and innovation in the MedTech space.
Track application deadlines and ensure timely submissions for all competitions and grant applications.

4. Digital Marketing & Campaigns
Plan, execute, and optimize digital marketing campaigns across various channels (SEO, PPC, email marketing, social media).
Analyze market trends, customer data, and competitive insights to create targeted campaigns that drive lead generation.
Monitor campaign performance using analytics tools (Google Analytics, HubSpot) and adjust strategies based on data-driven insights.

5. Content Creation & Management
Develop high-quality content tailored to different stages of the customer journey (blog posts, case studies, white papers).
Collaborate with subject matter experts (orthopedic surgeons, healthcare professionals) to create educational content that resonates with both B2B partners and end consumers.
Oversee copywriting for press releases, newsletters, website updates, and other external communications.

6. Market Research & Analysis
Conduct market research to identify customer needs, preferences, and emerging trends in the healthcare industry.
Provide insights on competitor activities and market dynamics to inform product development and positioning strategies.
Prepare detailed reports on marketing performance metrics (ROI, conversion rates) for review by senior management.

7. Event Planning & Execution
Plan and coordinate promotional events such as webinars, product launches, workshops, or health camps targeting orthopedic specialists or patients.
Ensure seamless execution of events by managing logistics, vendor relationships, promotional materials, and follow-up communications.

Qualifications:
Bachelor’s degree in Marketing, Communications or a related field; a background in healthcare or MedTech is preferred.
3+ years of experience in marketing roles with a focus on digital marketing strategies.
Proven experience in grant writing or applying for startup competitions is highly desirable.
Strong understanding of B2B partnership development within the healthcare sector.
Proficiency in digital marketing tools (Google Ads, SEO/SEM platforms), CRM systems (HubSpot), and analytics software (Google Analytics).
Excellent communication skills—both verbal and written—with strong presentation abilities.
Creative thinker with strong problem-solving skills and attention to detail.

Skills Required:
Digital Marketing: Expertise in running successful digital campaigns across multiple platforms (social media ads, email marketing).
Grant Writing: Ability to write clear and persuasive grant proposals aligned with business goals.
B2B Relationship Building: Experience in establishing long-term partnerships with healthcare providers or industry stakeholders.
Content Creation: Strong writing skills for creating engaging content tailored to different audiences (patients vs. healthcare professionals).
Analytical Thinking: Ability to analyze campaign data to make informed decisions that improve future performance.
Culture Fit:
We are looking for someone who thrives in a fast-paced startup environment where creativity meets execution. The ideal candidate will be proactive in identifying new opportunities for growth while being adaptable to changing business needs. This role offers an exciting opportunity to be part of a growing MedTech company where your contributions will directly impact our success. If you are passionate about healthcare innovation and have a knack for driving results through creative marketing strategies—apply today

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