Actalent | Marketing Analyst | bangalore

6 days ago

bangalore, India Actalent Full time

The Engagement Analyst will oversee the participant engagement program for ongoing device beta testing initiatives. This role includes collaborating with the program management team to plan recruitment efforts, independently managing beta participant engagement, designing customer research surveys, and reporting on program milestones and statuses. The ideal candidate should be adaptable, detail-oriented, and an analytical thinker with excellent interpersonal skills to enhance customer experiences.

Key job responsibilities:

• Responsible for executing best-in-class marketing channel campaigns and customer experiences as an input into driving long-term engagement across our Product Marketing channels.

• Set up, activate and deploy marketing channel campaigns in production using a variety of internal marketing tools.

• Collaborate with Marketing Team on the execution of marketing channel campaign placements to remove any campaign launch blockers.

• Monitor and manage live campaigns and report status.

• Support strategic marketing campaigns that drive customer education, acquisition, and engagement.

Basic qualifications:

• Bachelor’s Degree.

• Project or Program Management experience.

• Experience executing marketing campaigns and placements.

• Excellent written and verbal English language communication skills.

• Strong analytical skills incl. MS Excel.

• Ability to deal with ambiguity and adapt to shifting schedules and time demands.

• Ability to track and support multiple campaigns at one time, and to accept re-prioritization as necessary.

• Ability to grasp complex technology and learn new information quickly.

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