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Naagin | Brand Manager

1 month ago

mumbai, India Naagin Full time

We are seeking a dynamic Brand/Marketing Manager to lead the development, implementation, and management of impactful brand strategies. This role is critical in enhancing our market presence and achieving key business objectives through effective brand positioning, communication, and consistency across channels.

Salary Range: ₹3.6–6.0 LPA

Key Responsibilities:

  • Develop and execute brand strategies aligned with company goals.
  • Conduct market research to identify trends, competitor activities, and consumer insights.
  • Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.
  • Create and manage marketing campaigns to boost brand awareness and drive engagement.
  • Monitor and analyze brand performance metrics and adjust strategies for optimal results.
  • Manage the design and production of marketing materials, ensuring adherence to brand guidelines.
  • Build and maintain relationships with media partners, influencers, and key stakeholders.
  • Work with product teams to align branding efforts with new product launches.
  • Oversee social media presence, content creation, and community engagement.
  • Stay updated on industry trends to identify growth opportunities.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
  • Proven experience as a Brand Manager or similar role.
  • Strong knowledge of market dynamics and consumer behaviour.
  • Excellent project management and organisational skills.
  • Exceptional communication and interpersonal abilities.
  • Creative mindset with an eye for design and branding aesthetics.
  • Proficiency in marketing analytics tools and relevant software.
  • Ability to thrive in a fast-paced and dynamic work environment.
  • Demonstrated success in developing and implementing branding strategies.