Motion Graphic Designer

2 weeks ago


hyderabad, India Mantras2Success Full time

Job Description:We are looking for a motion designer who understands that animation is not decoration but a functional tool to guide users, clarify actions, and drive behaviour.Core Responsibilities:- ● Drive motion design at the company across the organisation, owning the end-to-end motion strategy to accelerate and improve product quality at every customer touchpoint.● Act as a motion design leader, not just an executor, contribute ideas proactively, strategise design planning, challenge assumptions, and propose better motion-led outcomes that align with product goals.● Deeply understand the company's customer demographics and contexts, planning animations that resonate with target audiences and cultural nuances to improve clarity, trust, and delight.● Craft motion as stories, using animation to improve UX, guide user attention, and enhance product features through clear, emotional storytelling.● Apply first-principles thinking to motion decisions:"How should the user feel when seeing this animation?""Will this animation drive action, clarity, or trust?" and design accordingly to drive intentional user behaviours.● Design motion variants for A/B testing, understanding experimentation frameworks, capturing relevant metrics, analysing outcomes, and iterating to build data-informed learnings into future motion design.● Collaborate closely with designers, product managers, and engineers to ensure motion is integrated early in design discussions and executed with high performance across platforms.● Build and maintain a scalable animation system within the company's Design System. ensuring consistency, reusability, and alignment with brand personality.You will:● Craft motion that feels natural, purposeful, and aligned with user psychology.● Use animation to communicate information faster and more clearly than static visuals.● Understand storyboarding and storytelling to plan how users flow across screens and where motion can guide, inform, and delight.● Lead and own the company's end-to-end animation framework.● Design UI animations and transitions that enhance usability and reduce cognitive load.● Plan motion to drive user mindset and behaviours aligned with product goals.● Guide the team on best practices for motion accessibility (reduced motion settings, easing, timing).What we're looking for● Strong understanding of animation principles and user psychology.● Proficiency in Illustrator, After Effects, Rive, Lottie, or similar motion tools.● Ability to prototype motion ideas quickly for team discussions and user testing.● Experience creating motion guidelines for design systems.● Understanding of storytelling and storyboarding for user flows.● A portfolio showcasing UI motion design, micro-interactions, and product-focused animations.● Excellent collaboration skills, working seamlessly with designers and engineers.● Experience working on consumer mobile apps with large user bases.● Familiarity with Spline or 3D for lightweight product animations.Why join us?● You will own the motion layer of a fast-growing product impacting millions.● You will collaborate with a design-forward team that values motion as an integral part of UX.● You will shape how users emotionally connect with company's product while directly impacting user clarity, retention, and delight.



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