Molbio Diagnostics | Assistant Manager
11 hours ago
Position Summary
As a Social Media Specialist, your primary role is to drive brand awareness, engagement, and growth across our social media platforms by creating and curating compelling, on-brand content, developing strategic campaigns, and managing community engagement to amplify our presence and connect with our audience. Your efforts will help us build a robust online community, increase customer base and loyalty, and contribute to the overall success of our marketing objectives.
Key responsibilities include:
- Collaborate with the Business Development and Marketing teams to plan and design social media strategies and advertising campaigns toward brand awareness, engagement, and sales.
- In collaboration with different verticals, curate and create engaging content for all social media platforms.
- Manage, monitor, and engage on social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, for trending topics and industry news to identify social trends and opportunities.
- Track and analyze post-performance campaigns and create comprehensive reports on ROI, engagement metrics, and strategies for improvement.
- Stay up-to-date with social media trends, tools, and best practices.
Desired Skills and Experience:
- Excellent written and verbal communication skills, strong attention to detail, and familiarity with business writing standards.
- Hands-on experience working on social media campaign strategies, using social media platforms/tools and analytics for various platforms, including Instagram and YouTube Marketing.
- Ability to analyze data and provide evidence-based recommendations for investments in paid promotions.
- Ability to identify target audience preferences and produce content to meet these preferences.
- Experience of working on paid/performance social media marketing tools will be additionally preferred.
- Experience working in social media marketing and management.
- Passionate about staying updated with current communications, social media and digital marketing trends.
Qualification:
Degree in marketing communication or above in a relevant area.
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