Principal Product Manager

About Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level Role: Principal Product Manager The Economic Times | Business Verticals Location: Noida (Onsite)** The Economic Times Business Verticals builds digital products and business platforms serving communities of business professionals, leaders and decision makers across 20+ sectors in India. A. Key Responsibilities - Develop product and growth strategy from nuanced analysis of market shifts, AI adoption, and evolving customer pain points. - Identify and validate product and business opportunities through customer research, structured experiments, and ad-hoc data analysis. - Build scalable growth loops to increase user base, engagement, and conversions through data segmentation, customer insights, and funnel experimentation. - Use analytics tools (SQL, Excel, Python, Amplitude or Google Analytics) for segmentation, experimentation, forecasting, and performance tracking. - Conduct structured customer and stakeholder interviews (including CXOs) and translate findings into clear problem statements and product requirements. - Use AI for rapid prototyping, workflow design, and creation of go-to-market assets (demos, videos, marketing emails & advertisement copies). - Build product strategy blueprints, business cases, forecasts, and prioritized roadmaps to guide investment and execution. - Influence and align senior cross-functional leaders on product strategy, trade-offs, and delivery timelines. B. Who should apply Overall to 6 to 10 years of full-time relevant work experience years: Candidates having at least one of the following backgrounds are invited to apply: i. Early-stage builder: Proven track record of launching and scaling zero-to-one products as a founder, co-founder, or early product lead. ii. High-growth operator: Senior PM or core team member at a fast-scaling digital/SaaS company with measurable user or revenue growth outcomes. iii. Consulting strategist: Client-facing consultant or product manager within a digital consulting or transformation practice, leading user or revenue growth, customer strategy, or large-scale digital programs. C. Core Competencies - Strong customer centricity: Adept at understanding deeper user needs & pain points, adoption triggers, and map them to potential business impact. - Excellent UX and workflow design judgement; able to critique and refine experiences with designers for usability. - Power user of modern digital products with an eye for growth tactics, retention mechanics, and emerging UX trends. D. Metrics & numbers oriented: Hands-on with data analytics, designing surveys and conducting experimentation with prototypes to validate hypotheses. - Skilled at structured customer discovery (including CXOs) and translating insights into product direction. - Effective communicator and influencer across product, design, engineering, and business teams. - Comfortable converting ambiguity into clear direction & actionable steps with a mindset of owning outcomes end-to-end.