Bennett Coleman

4 weeks ago

gurgaon, India Bennett Coleman & Co. Ltd. (The Times of India) Full time
About Bennett Coleman & Co. Ltd. (BCCL)
BCCL is a diversified media company with brands across publishing and internet. Established over 180 years ago, Bennett, Coleman & Co. Ltd. has entered the mainstream of Indian life in every possible way and its incisive products are indeed an accurate barometer of the nation today. A prime focus area of BCCL has always been long-term value creation, for all stakeholders. It is this very thought that led to many of BCCL’s business moves and innovations. The company’s vision is to empower readers, listeners, and viewers to achieve their true potential, and enable advertisers to unlock tremendous value. BCCL has always put the interests of its readers first and foremost, and in the process has gone from merely reporting the news, into the role of an activist that believes in empowering citizens and working with them to bring about transformative change.
A powerhouse of successful Brands, the group believes in shaping market trends & building a portfolio of innovative brands to be ahead of competition. The company has a large and well diversified portfolio comprising of National and City News, Podcasts-News and Infotainment, Entertainment and Lifestyle News, Business News, Specialized Features. The flagship brand, The Times of India, is the world’s largest circulating English daily & The Economic Times is the world’s second largest circulating English Business daily. BCCL is regarded as one of the most innovative publishing companies. Their unique 'Brand Capital model' is considered amongst the most innovative ideas.
‘Finest minds who inspire & drive innovative initiatives, build trust & encourage employees to achieve optimal performance’ is the Hallmark of the leadership team. BCCL is one internally cohesive & disciplined team of people from diverse backgrounds.
About the function:
Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.
- the Position
This position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates .
Years of Experience - 8 to 12 years
Location - Gurgaon
Areas of Responsibility
Sales Planning
Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan to achieve the budgeted figures for assigned clients
Smart sell and New Initiatives
Analyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from BVH, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients.
Client servicing
Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and new services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address clients business concerns in order to become their preferred media vehicle.
Sales Review
Provide information to BVH on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets
Others
Communication (External and Internal)
Presentation and Convincing Skills
Ability to deliver within strict deadlines
Knowledge of media, advertising, clients and agency businesses
Additional Pointers:
The candidate will be handling International Sales vertical where International Business who operate in India. Embassies / Consultants.
The candidate will be responsible for delegate visits, advertising, and communications.

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