Transformative Learning Solutions | Social Media Manager | gurugram
3 weeks ago
Experience Level: 5+ Years
About Us:
We are looking for a passionate and creative Social Media Manager with expertise in Organic Marketing and Video Content to join our team. The ideal candidate will have 5+ years of experience in managing social media channels, growing organic reach, and creating engaging video content that drives brand awareness, customer engagement, and conversions.
Key Responsibilities:
- Organic Social Media Strategy: Develop and implement data-driven organic social media strategies across various platforms (Instagram, TikTok, YouTube, Facebook, etc.) to increase brand visibility, engagement, and organic reach.
- Influencer & Community Management: Build relationships with influencers and brand advocates to drive brand awareness and foster organic growth
- Video Content Creation & Editing: Lead the creation of engaging, on-brand video content (short-form videos, reels, stories, tutorials, etc.) from concept to post-production. Ensure all video content resonates with the target audience and aligns with brand messaging.
- Content Calendar & Planning: Manage the editorial calendar, ensuring timely and consistent content publishing, while coordinating with the marketing and design teams for assets.
- Copywriting and Editing: Write supporting copies, taglines and video scripts for the content that we post.
- Audience Growth & Engagement: Implement tactics to grow organic followers and engage the community through interaction, contests, and creative campaigns.
- Analytics & Reporting: Monitor social media metrics to track performance, understand audience behavior, and refine strategies for continuous improvement. Provide regular reports and insights to stakeholders.
- Trendspotting: Stay up-to-date with the latest social media trends, video formats, platform updates, and industry best practices. Integrate trending topics and formats to boost engagement and virality.
- SEO Integration: Apply SEO best practices to video content and social posts to maximize organic reach and visibility across platforms.
Qualifications:
- Experience: Minimum of 5 years of experience in social media management, with a strong focus on organic marketing and video content creation for beauty.
- Platform Expertise: Deep knowledge of social media platforms including Instagram, Facebook, YouTube, TikTok, and LinkedIn, with a strong understanding of platform-specific algorithms and features (Reels, Stories, Shorts, etc.).Content Strategy & Community Building: Demonstrated success in building and nurturing communities through organic content strategies.Creative Thinking: Strong ability to think creatively and come up with new content formats and strategies to engage audiences.Analytics & Reporting: Experience in using social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.) to analyze performance and provide insights.
- Communication: Excellent written and verbal communication skills, with the ability to convey ideas clearly and collaborate effectively with cross-functional teams.Video Editing Skills: Proficiency in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, Canva, etc.), with a solid understanding of creating engaging short-form videos.
Preferred Skills:
- SEO Knowledge: Familiarity with SEO and keyword optimization techniques for social media and video content.
- Graphic Design: Basic graphic design skills or familiarity with design tools like Canva or Adobe Photoshop.
- Project Management: Strong organizational and time-management skills, with the ability to juggle multiple projects at once.
- Video Editing Skills: Proficiency in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, Canva, etc.), with a solid understanding of creating engaging short-form videos.
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gurugram, India Transformative Learning Solutions Full timeExperience Level: 5+ Years About Us: We are looking for a passionate and creative Social Media Manager with expertise in Organic Marketing and Video Content to join our team. The ideal candidate will have 5+ years of experience in managing social media channels, growing organic reach, and creating engaging video content that drives brand awareness,...
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gurugram, India Transformative Learning Solutions Full timeAbout the Company The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.5 million customers from the US, UK, Canada, Australia, New Zealand, Germany,...
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gurugram, India Transformative Learning Solutions Full timeAbout the CompanyThe Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.5 million customers from the US, UK, Canada, Australia, New Zealand, Germany,...
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