Social Media Manager

3 weeks ago

Gurugram, India Transformative Learning Solutions Full time

Experience Level: 5+ Years


About Us:


We are looking for a passionate and creative Social Media Manager with expertise in Organic Marketing and Video Content to join our team. The ideal candidate will have 5+ years of experience in managing social media channels, growing organic reach, and creating engaging video content that drives brand awareness, customer engagement, and conversions.


Key Responsibilities:


  • Organic Social Media Strategy: Develop and implement data-driven organic social media strategies across various platforms (Instagram, TikTok, YouTube, Facebook, etc.) to increase brand visibility, engagement, and organic reach.
  • Influencer & Community Management: Build relationships with influencers and brand advocates to drive brand awareness and foster organic growth
  • Video Content Creation & Editing: Lead the creation of engaging, on-brand video content (short-form videos, reels, stories, tutorials, etc.) from concept to post-production. Ensure all video content resonates with the target audience and aligns with brand messaging.
  • Content Calendar & Planning: Manage the editorial calendar, ensuring timely and consistent content publishing, while coordinating with the marketing and design teams for assets.
  • Copywriting and Editing: Write supporting copies, taglines and video scripts for the content that we post.
  • Audience Growth & Engagement: Implement tactics to grow organic followers and engage the community through interaction, contests, and creative campaigns.
  • Analytics & Reporting: Monitor social media metrics to track performance, understand audience behavior, and refine strategies for continuous improvement. Provide regular reports and insights to stakeholders.
  • Trendspotting: Stay up-to-date with the latest social media trends, video formats, platform updates, and industry best practices. Integrate trending topics and formats to boost engagement and virality.
  • SEO Integration: Apply SEO best practices to video content and social posts to maximize organic reach and visibility across platforms.


Qualifications:

  • Experience: Minimum of 5 years of experience in social media management, with a strong focus on organic marketing and video content creation for beauty.
  • Platform Expertise: Deep knowledge of social media platforms including Instagram, Facebook, YouTube, TikTok, and , with a strong understanding of platform-specific algorithms and features (Reels, Stories, Shorts, etc.).Content Strategy & Community Building: Demonstrated success in building and nurturing communities through organic content strategies.Creative Thinking: Strong ability to think creatively and come up with new content formats and strategies to engage audiences.Analytics & Reporting: Experience in using social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.) to analyze performance and provide insights.
  • Communication: Excellent written and verbal communication skills, with the ability to convey ideas clearly and collaborate effectively with cross-functional teams.Video Editing Skills: Proficiency in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, Canva, etc.), with a solid understanding of creating engaging short-form videos.


Preferred Skills:


  • SEO Knowledge: Familiarity with SEO and keyword optimization techniques for social media and video content.
  • Graphic Design: Basic graphic design skills or familiarity with design tools like Canva or Adobe Photoshop.
  • Project Management: Strong organizational and time-management skills, with the ability to juggle multiple projects at once.
  • Video Editing Skills: Proficiency in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, Canva, etc.), with a solid understanding of creating engaging short-form videos.

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