Marketing Manager

17 hours ago

haryana, India Unifyed Full time

Job Title: Marketing Manager (India-based)Reports to: Director of Marketing (US) Experience: 8–10 YearsLocation: Gurgaon (Onsite) 5 DaysWorking Hours: 6:30 PM - 3:30 AM IST (8:00 AM - 5:00 PM EST)Job Type: Full-TimeAbout Unifyed: Unifyed is a pioneer in higher education software and serves over 150 colleges anduniversities around the world. Unifyed partners with colleges and universities to deliveraffordable solutions that help recruit, engage, educate, retain and graduate 21st centurystudents.About the Role: We are seeking a proactive and detail-oriented Marketing Manager based in India tosupport our growth in the North American higher education sector. This is a hands-on roleideal for a marketing generalist with experience in lead generation, GTM strategy execution, content creation, campaign management, and marketing operations. Youwill work closely with the VP of Marketing, global marketing teams, channel partners,and sales to drive marketing impact across regions.Key Responsibilities: 1. GTM Strategy & Lead Generation • Assist the VP of Marketing in developing and executing go-to-market (GTM)strategies for product launches and campaigns.• Execute multi-channel lead generation campaigns across email, paid media, socialmedia, webinars, and industry events.• Work with internal and purchased lists to build targeted campaign audiences.• Collaborate with the sales team to ensure timely lead follow-up and tracking.2. Content & Collateral Development• Create, update, and manage sales and marketing collateral including brochures,one-pagers, case studies, whitepapers, email templates, and PowerPointpresentations.• Customize content for the North American higher education audience whilemaintaining brand consistency.• Coordinate with global content and design teams to deliver required assets.3. Events & Webinars • Plan, manage, and support virtual and physical events (e.g., EDUCAUSE, webinars).• Coordinate event logistics, promotional activities, speaker alignments, and postevent follow-ups.• Assist sales and customer success teams with event-based engagement andfollow-ups.4. Marketing Operations & HubSpot Management • Own and manage HubSpot for campaign automation, lead nurturing, segmentation,and reporting.• Maintain CRM data hygiene and create performance dashboards to report on keyKPIs.• Track and improve funnel conversions and marketing effectiveness.5. Sales Enablement & Cross-functional Collaboration • Work closely with sales to equip them with updated collateral and messaging.• Support channel partner marketing initiatives, including upsell and cross-sellcampaigns.• Coordinate with product, sales, and marketing teams across geographies to alignmessaging and timelines.6. Additional Support • Support outbound efforts including BDR campaigns and RFP content.• Assist with internal marketing project management and delivery tracking.Qualifications:• 8+ years of experience in a B2B Saas marketing role; experience with North American orglobal markets (especially higher-ed) is highly preferred.• Hands-on experience with HubSpot or equivalent marketing automation tools andCRMs.• Strong content development skills and experience supporting sales with collateral.• Excellent English communication skills (written and verbal).• Ability to manage multiple projects and deadlines in a fast-paced, remoteenvironment.• Experience in higher education marketing is a strong plus.

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