Digital Marketing Manager
2 weeks ago
Job Title: Digital Marketing ManagerLocation: Gurugram (On-site)Department: MarketingExperience: 4+ YearsEmployment Type: Full-TimeAbout the RoleWe are looking for an innovative Digital Marketing Manager to lead our growth and performance marketing initiatives using cutting-edge AI-driven strategies. The ideal candidate will combine strong analytical skills, creative thinking, and hands-on expertise across SEO, SEM, paid campaigns, content, and automation.You'll drive measurable results across digital channels, leveraging AI tools and data insights to optimise ROI and accelerate business growth.Key ResponsibilitiesDevelop and execute data-driven digital marketing strategies to drive awareness, traffic, and qualified leads.Plan and manage performance marketing campaigns across Google Ads, Meta, LinkedIn, and other digital platforms.Use AI and automation tools (ChatGPT, Jasper, HubSpot AI, Google AI tools, etc.) to streamline content, targeting, and campaign optimisation.Lead SEO/SEM, social media, email, and content marketing efforts to build brand authority and improve conversions.Track, analyse, and report on key metrics (ROI, CPA, CTR, CVR) via GA4, Search Console, and other analytics tools.Collaborate with design, sales, and product teams to ensure brand consistency and message alignment .Implement and manage marketing automation and personalisation workflows through CRM and AI platforms.Stay current on digital and AI marketing trends , integrating innovations to maintain a competitive advantage.Manage and mentor a small team or external agencies to deliver high-quality campaigns on schedule.Required Qualifications & SkillsBachelor's/Master's degree in Marketing, Business, Communications , or related field.4+ years of proven experience in digital marketing (preferably in a B2B or tech-driven environment).Proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO/SEM , and marketing automation.Strong command of AI-powered marketing tools (e.g., ChatGPT, Jasper, HubSpot AI, Midjourney, Notion AI).Expertise in Google Analytics (GA4) , Tag Manager, and data visualisation tools.Strong understanding of funnel optimisation, content strategy, and lead nurturing .Excellent analytical, communication, and leadership skills with a growth mindset.Preferred SkillsExperience with AI-driven personalisation and predictive analytics.Knowledge of CRM tools (HubSpot, Salesforce, or Zoho Marketing Hub).Familiarity with A/B testing, CRO, and marketing automation .Certifications in Google Ads, HubSpot, or AI marketing platforms are a plus.Why Join UsOpportunity to lead AI-integrated marketing strategy in a fast-growing organisation.Work directly with leadership to shape brand presence and demand generation.A culture that rewards innovation, autonomy, and measurable impact.
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