Marketing Manager

1 week ago

bangalore, India Wonderla Holidays Ltd. Full time

Key Responsibilities Marketing Strategy & Planning ● Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets. ● Plan integrated campaigns for season launches, festivals, new attractions, and special events. ● Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis. Digital & Performance Marketing ● Coordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness. ● Monitor website traffic, conversion rates, and online booking performance. ● Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence Offline & BTL Marketing ● Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations ● Ideate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM) ● Build partnerships with local businesses, RWAs, malls, and tourism stakeholders ● Organize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets. ● Associate with relevant regional events to build awareness and affinity Content & Communication ● Partner with the design team for creation of park-level creatives, videos, and branded content ● Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone ● Liaise with the PR team for press releases, media visits, and crisis communication. ● Ensure compliance with brand guidelines & maintain a consistent brand voice. ● Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required Budget & Reporting ● Manage the park’s marketing budget effectively, optimizing ROI on every activity ● Track KPIs: footfall, revenue growth, NPS, engagement, lead generation, and campaign performance ● Prepare monthly and quarterly reports for internal reviews Requirements Education & Experience : ● Total 5–9 years of experience in marketing in consumer-facing brands with exposure to Digital as well as Offline marketing, and with minimum of 4 years experience in the Chennai and Tamil Nadu market. ● Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred. ● For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory Skills & Attributes : ● Strong understanding of regional markets and consumer behavior ● Well-versed with Tamil and English ● Proficient in digital marketing tools, Google Analytics, Social media platforms ● Understanding of local creator economy & influencer marketing trends ● Creative, data-driven, and highly organized ● Excellent communication and stakeholder management ● Passion for innovations, entertainment and customer experience

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