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Digital Marketing Manager

2 months ago

ahmedabad, India Lavish Ceramics Full time

Jobdescription

Weare looking for a Digital Marketing Manager who will be responsiblefor the daytoday management of all digital marketing operationsoverseeing campaign development and implementation covering paidmedia SEO social media email and marketing fulfilment in support ofinternal and externalcustomers.

Responsibilities

Developingand implementing comprehensive digital marketing programs acrossall digital channels including web SEO/SEM database marketing emailsocial media and display advertising campaigns in line with brandplans and businesspriorities.

Workcollaboratively with the content marketing team to manage a richcontent/editorial calendar that attracts a qualified audience toour owned properties (including blog posts whitepapers ebooksreports webinars infographicsetc.).

Planningand controlling the digital marketing budget and spending byallocating budgets to differentchannels.

Analyzingthe results and effectiveness of campaigns to deliver actionableinsights and recommendations and generating monthly reports on thedigital marketingportfolio

Drivenew leads and marketingqualified leads by converting site trafficthrough callstoaction landing pages and lead generation content(including leadnurturing).

Utilizethe strong analytical ability to evaluate endtoend customerexperience across multiple channels and usertouchpoints.

JobRequirements

56years of Digital Marketing experience with experience in InboundMarketing

Workingfor a B2B SaaS company or performance marketing agency is aplus

Knowledgeof SEO – Keyword planner Keyword analysis Competitoranalysis reporttools

Handsonexperience on SEO tools such as Google Analytics Search ConsoleGoogle Tag Manager Semrush Yoast SEOetc.

Proficiencyin marketing automation and Wordpress handson experience is aplus.

Coreunderstanding of conversions tracking and attribution modellingincluding pixel/tags creations& conversionsetting.

Skills

SEO,social media, Digital Marketing