Domnic Lewis International | Marketing Analyst
7 days ago
Domnic Lewis has been mandated to hire Marketing Analyst - Electrical Markets Division for a renowned company.
Key Responsibilities
- Brand Building and Market Penetration
- Enhance brand value within the Trade segment, focusing on retailers and wholesalers.
- Plan and execute retailer and wholesaler promotional schemes.
- Drive demand creation at the end-user level, including electricians, engineers, and contractors.
- Product Management and Promotions
- Manage end-to-end new product introduction, from ideation to market launch.
- Plan and execute marketing campaigns tailored for Trade and Industrial Trade markets.
- Oversee DSR (Distributor Sales Representative) activities, promoters, and merchandising strategies.
- Market Insights and Pricing Strategy
- Conduct market and customer analysis to identify trends and opportunities.
- Provide actionable insights through customer journey mapping for electricians, engineers, and project managers.
- Optimize pricing strategies to ensure profitability while maintaining market competitiveness.
- Campaign Execution and CRM Operations
- Develop and execute marketing tactics related to product, channel, pricing, and promotions.
- Support CRM operations to enhance customer experiences and address end-user needs effectively.
- Collaboration and Compliance
- Collaborate with cross-functional teams to develop and launch new products in alignment with leadership strategies.
- Ensure compliance with industry and regulatory standards while working with customers.
- Participate in corporate programs, maintaining adherence to quality standards and ethical practices.
- Sales and Margin Support
- Align marketing initiatives to achieve sales targets and margin expectations for the product portfolio.
Required Skills and Expertise
- Education: Bachelor’s degree (MBA in Marketing preferred).
- Experience: Minimum 4 years in Trade markets or Industrial Trade.
- Strong understanding of customer journey mapping for electricians, engineers, project managers, and electrical contractors.
- Proven experience in marketing campaign execution and product promotions.
- Knowledge of CRM operations and customer engagement tools.
- Excellent verbal and written communication skills.
- Strong ability to collaborate with cross-functional teams in a matrix organization.
- Willingness to travel up to 50% of the time.
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