Trade Marketing Manager(Sell Out)-Modern Trade

3 months ago

ernakulam, India TTK Prestige Ltd Full time
  • Position Title–Trade Marketing Manager(Sell Out)-Modern Trade
  • Location –Ernakulum
  • Geography- The candidate will cover the entire Kerala based in Ernakulum.
  • Total Experience -8 to 16 Years
  • Qualification – MBA (Full Time Compulsory)
  • Reporting to ZSM & Head Modern Trade (Dual Reporting)
  • Direct Team Size - On Roll (TSI-Approx 2 to 4)
  • Languages Known- English, Malayalam(Preferred)
  • Industry- FMCD (Small Appliances preferably)/FMCG/Retail (Apparel & Luggage Segment).


Key Responsibilities:-

  • The position is responsible for developing and executing sell-out strategies across channels in close coordination with the KAM and ZSM.
  • Responsible for setting and achieving Promoter & Store wise Sellout, Productivity, Display and counter-share targets.
  • Responsible for the recruitment of promoters & TLs and drive their productivity. Ensure the right promoter at the right store and control attrition levels.
  • BTL Activations: Ideate and implement all BTL activations to maximize business opportunities. Make an activation calendar in alignment with HO Trade Marketing Team.
  • Maximize in-store POSM display, internal & external branding space
  • Inventory Mgmt.: Ensure minimum inventory norms are maintained across stores in close coordination with KAM and planogramming is adhered to as per company guidelines.
  • Training: Ensure ongoing performance assessment of the TLs and promoters and support through coaching and training plans in coordination with the training team. Develop training prog and calendars in coordination with the training team.
  • Business Analysis: Analyze business data and provide relevant insights regarding sellout trends and opportunities in the market.
  • Market Intelligence: Be able to set a process for regular market insights regarding competitive activities, schemes, new product launches, etc.
  • Collaborate with Customer Care team to ensure top-class customer service to the LFS/Regional Stores
  • Relationship Management: Close coordination with all key stakeholders.
  • Drive SFA usage to drive journey plans of the TSOs & Team Leaders to ensure maximum market coverage as per the weight and the potential of the stores.


Remarks-

  • Experience in Modern Trade is compulsory & Sell Out is preferred.
  • Candidates from General Trade & E-Commerce will not be considered.
  • More Exposure to Regional Accounts is an added advantage
  • Candidates who have handled business of 50 Crs PA & above will be only considered.
  • Travel requirement for 10 to 15 Days a Month.
  • Working Knowledge of SAP is preferred & Good Working knowledge of Excel is compulsory.
  • Good Communication & Influencing Skills & Strong Coordination across all functions is a must.
  • Looking for a stable candidate only (Frequent job changes will be not considered)
  • On Roll Team Handling Experience is compulsory.
  • Local Candidates will be preferred

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