Website Designer

About CertivoCertivo turns regulatory evidence into market access. Our AI (CORA) ingests supplier docs and BoMs, validates them against rules, and assembles market-ready packets mapped to every product × site × market—so launches don't slip and shipments don't sit. You'll shape how that story is told — designing, building, and optimizing our digital presence in Framer. From landing pages to narrative microsites, you'll turn complex value into clear, visual storytelling that builds trust and drives demand.Why this role existsWe're defining a new category in compliance automation, and the story must land with elegance, speed, and clarity. Our website is where customers first see our promise.As Website Designer, you'll design and build the surfaces that turn curiosity into confident engagement. Reporting to the Director of Product Marketing & Growth, and partnering with the Head of Design and Organic Growth Manager, you'll own the craft and performance of Certivo's digital storytelling—combining brand design, content strategy, and Framer precision to accelerate growth.The roleSplit your time between:Framer design/build (≈70%) — Landing pages, campaign microsites, content pages, interactive stories that communicate value and convert.Brand & storytelling (≈30%) — Visual system development, brand consistency, motion/illustration, and collaboration on content/campaign narratives.You'll evolve the visual system with Design and optimize performance with Growth—building pages and components that are both beautiful and measurable.Scorecard (what success looks like)30 daysAudit web experiences; identify visual/technical inconsistencies.Ship a refreshed landing page or gated asset with measured lift.Establish a lightweight Framer component library synced with Figma.60 daysLaunch a multi-page microsite with A/B variants; lift CVR by ≥25% vs baseline.Improve hierarchy and narrative on two key pages (e.g., Why Certivo, Generate Packet).Build three reusable patterns (nav, testimonial, pricing) and document in Framer.90 daysRoll out Certivo Framer Design System v1 (components, tokens, templates).Launch two gated offers with measurable performance.Meet Core Web Vitals targets on priority URLs.6–12 monthsMaintain a unified digital brand system across Framer, Figma, and collateral.Lead high-impact narratives (e.g., "CORA Explained").Deliver sustained impact: +30–50% demo/sample CVR on owned pages; 90% system adoption across new builds.ResponsibilitiesFramer design & developmentDesign, prototype, and build responsive experiences using component systems, CMS collections, and motion.Extend with custom code components (React), API integrations, and animations when needed.Meet Core Web Vitals and WCAG 2.1 AA.Brand & storytellingEvolve the digital brand system—typography, color, layout, motion, interaction.Translate product/marketing narratives into cohesive visual stories.Maintain parity across Framer, Figma, and other surfaces.Growth & optimizationPartner with Growth to design, launch, and iterate A/B tests.Use GA4, Hotjar, HubSpot to find opportunities and refine.Balance exploration with performance—designs must move a metric.Collaboration & systemsAlign with PMM and Growth on content strategy, messaging hierarchy, CTAs.Contribute to shared tokens and brand guidelines; ensure designbuild parity.Keep a changelog of shipped improvements and test insights.Build, optimize, and maintainOwn the Certivo site in Framer, including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations. Partner with the Director of PMM, Organic Growth Manager, and Senior Product Designer to ship pages and experiments that create packet-intent demand.Outcomes & hard targets (quarterly)Core Web Vitals: ≥90% indexed URLs passing (mobile); LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1.Conversion lifts: Demo/sample CVR +25–40% on owned pages; form completion +20%.SEO health: Index coverage ≥95%; schema on ≥80% eligible pages (Breadcrumb, Product/Software, FAQ, HowTo); non-brand organic +30% QoQ with Organic Growth.Velocity & reliability: 10–15 page/section releases per quarter; P0 defects