Openplay - Digital Marketing Manager

Company BriefAbout OpenPlay Technology Pvt. Ltd. OpenPlay is a leading multi-player skill-based gaming company in the real money gaming space and is part of the Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of consistent growth with robust profitability over the years. With a team of over 100 passionate and creative people, OpenPlay provides the perfect atmosphere for creativity and development for its people through a culture of empowerment, openness and collective ownership.The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from $1.5B currently. RMG space is the biggest contributor to the gaming business with a contribution of over 40%. Our flagship brand of Classic Rummy is based on the traditional 13 card rummy and is redefining gaming experience for the Indian audience while being fully compliant with the word and spirit of the Indian legal requirements and responsible gaming. Open play is aiming to be India's largest vernacular social gaming platform on the back of product innovation and data driven player lifecycle management. The company with over 1million + players was recently acquired by Nazara Technologies Ltd. in 2021. To know more about us, please log on to About Nazara Technologies Pvt. Ltd.Nazara is a leading diversified gaming & sports media platform with presence in India, Africa and North America. It is the only listed gaming entity in the country and has a market capitalization of over USD 600M. Nazara has built the most diverse gaming ecosystem across interactive gaming, eSports, RMG, ad-tech and gamified early learning. It's subsidiaries include Nodwin Gaming, Sportskeeda, Paperboat Apps Private Limited, Datawrkz, WildWorks among numerous others. Position: Digital Marketing ManagerDescription: Openplay Technologies is seeking a Digital Marketing Manager who will be responsible for developing and executing digital marketing strategies to promote our products. The ideal candidate should have strong experience in Social Media Marketing, SEM Marketing (Google AdWords), SEO & Affiliate Marketing. This position requires strong leadership skills to manage a team and work closely with the technical team to produce content and manage the website.Key Job Responsibilities:Develop & execute digital marketing strategies to promote our products.Manage a team of digital marketing specialists and coordinate their efforts to achieve marketing goals.Strong expertise in Social Media Platforms and their analytics tools: Facebook, Instagram, Twitter etc.Proficient in data analysis and visualization tools: Facebook Ads Manager, Google AdWords, Excel.Familiarity with web analytics tools, such as Google Analytics (UA | GA4), to understand the impact of paid social media campaigns on website performance.Identifying core target audience in social & digital media platform commensurate with our offering.Target consumer acquisition, maintenance & new consumer growth across platformsDevelop, implement, and manage social media strategies and campaigns.Managing & Maximizing platform wise efficiency of spends based on desired objective.Competitor analysis and market research expertiseStrong problem-solving skills and the ability to turn complex data into actionable insights.Monitor SEO and user engagement and suggest content optimization.Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.Requirements: Bachelor's degree in marketing, or Any Bachelor's degree related field.Minimum of 3+ years of experience in Digital Marketing Social Media Marketing, SEM Marketing (Google AdWords), SEO & Affiliate Marketing and content marketing.Having Affiliate Marketing Experience is additional advantage.Experience in Gaming Domain is additional advantage.Strong leadership skills and experience managing a team.Excellent written and verbal communication skills.Location: Hyderabad