Performance Marketing Lead

About the team The Marketing Team - a team that functions purely on data, creativity & caffeine. Composed of every possible creative aspect one can imagine, this team has set the bar high. In short, if you were to join our Marketing team, you’ll have to replace your jaws because the team’s efforts are nothing short of jaw-dropping. About the role In this role, you will be responsible for owning and driving slice’s digital acquisition engine across paid channels. As a Performance Marketer, you’ll manage multi-crore monthly budgets, set and track ambitious growth goals, and deliver measurable impact across the entire marketing funnel. From driving installs and signups to improving quality approvals and reducing CAC - your decisions will directly influence business outcomes. You’ll collaborate closely with creatives, product, analytics, and tech teams to run high-velocity experiments, build conversion-focused journeys, and scale what works. If you’re someone who loves tinkering with data, gets a kick out of cracking Meta or Google algorithms, and treats every % improvement in RoI as a mini win - you’ll feel right at home here. Needless to say, there's never a dull time at slice. What you will do Own and execute paid user acquisition campaigns across Meta, Google, affiliates, and other digital channels. Analyze campaigns across the full funnel (installs → signups → applications → approvals → usage) to optimize RoI and reduce CAC. Drive creative strategy by partnering with the design team - frequently test ad formats, hooks, visuals, and messaging based on channel insights. Build weekly/monthly dashboards with key metrics - track cohort performance, deep dive into spends vs outcomes, and report actionable insights. Run continuous A/B tests across ads, landing pages, Play Store creatives, and notification strategies to improve conversion rates. Implement advanced targeting and retargeting strategies for various user segments across lifecycle stages (cold, warm, retained, high-LTV, etc). Collaborate with product, growth, and analytics teams to launch contextual campaigns for new features, onboarding drops, and cross-sell upsell hooks. Manage performance marketing agencies and tools - ensure they’re aligned with business goals and delivering value. Stay updated on the latest platform changes (e.g., Google Ads policies, Meta AI campaigns), attribution models, and industry best practices. Track spends in real-time and make agile calls on budget allocation across campaigns based on outcomes and pacing. What you will need At least 3 years of experience in digital marketing or relevant fields. Oh and, we prefer creativity over grey hair. Exceptional analytical skills, with a super-power to quickly translate data-driven insights into actions. High creativity, with experience in understanding the target audiences and devising marketing campaigns that engage, educate and motivate. Demonstrated ability in translating customer insight into actionable. Life at slice Life so good, you’d think we’re kidding: Competitive salaries. Period. An extensive medical insurance that looks out for our employees & their dependants. We’ll love you and take care of you, our promise. Flexible working hours. Just don’t call us at 3AM, we like our sleep schedule. Tailored vacation & leave policies so that you enjoy every important moment in your life. A reward system that celebrates hard work and milestones throughout the year. Expect a gift coming your way anytime you kill it here. Learning and upskilling opportunities. Seriously, not kidding. Good food, games, and a cool office to make you feel at home. An environment so good, you’ll forget the term “colleagues can’t be your friends”. We believe in equality. Period. At slice, we are committed to building a diverse and talented workforce. We never discriminate based on race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by the applicable law. We consider all qualified job-seekers with criminal histories in a manner consistent with the applicable law. Additionally, we are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Come join our crew About us slice A new bank for a new India slice’s purpose is to make the world better at using money and time, with a major focus on building the best consumer experience for your money. We’ve all felt how slow, confusing, and complicated banking can be. So, we’re reimagining it. We’re building every product from scratch to be fast, transparent, and feel good, because we believe that the best products transcend demographics, like how great music touches most of us. Our cornerstone products and services: slice savings account, slice UPI credit card, slice UPI, and slice business are designed to be simple, rewarding, and completely in your control. At slice, you’ll get to build things you’d use yourself and shape the future of banking in India. We tailor our working experience with the belief that the present moment is the only real thing in life. And we have harmony in the present the most when we feel happy and successful together. We’re backed by some of the world’s leading investors, including Tiger Global, Insight Partners, Advent International, Blume Ventures, and Gunosy Capital.