Performance Marketing Manager

11 hours ago

bangalore district, India WOW Skin Science Full time

About the Role: We are looking for a dynamic and data-driven Performance Marketing Manager to lead our growth initiatives across marketplaces (Amazon, Flipkart) and quick commerce platforms (Zepto, Blinkit, Swiggy Instamart, BigBasket, etc.). Location: Bangalore Job Type: Full Time Key Responsibilities: Campaign Management : Plan, execute, and optimize paid marketing campaigns across Amazon, Flipkart, and quick commerce platforms to drive sales and category growth. Performance Optimization : Manage ACoS, TACoS, CTR, CPC, and overall ROAS; continuously monitor and optimize campaigns to achieve business KPIs. Platform Strategy : Develop and implement customized growth strategies for each marketplace and quick commerce partner based on platform dynamics and consumer behavior. Budget Management : Own and manage marketing budgets across channels to maximize ROI and ensure efficient spend allocation. Analytics & Reporting : Track and analyze performance data; generate actionable insights to improve campaign effectiveness and share periodic reports with leadership. Collaboration : Work closely with category, content, creative, and supply teams to ensure campaign readiness and seamless execution. Promotions & Visibility : Drive visibility initiatives such as brand days, deals, and platform-level events; collaborate with account managers from Amazon, Flipkart, and Q-commerce platforms. Competitive Analysis : Monitor competitor activities, pricing, and keyword strategies to identify new opportunities for growth. Requirements: 3–6 years of experience in performance marketing for marketplaces (Amazon, Flipkart) and/or quick commerce platforms. Strong understanding of Amazon Advertising (SP, SB, SD, DSP, Mx Player, AMC etc ), Flipkart Ads , and Q-commerce promotion levers. Proven track record of delivering measurable ROI and scaling performance campaigns. Proficiency in data analysis, Excel/Google Sheets, and marketplace analytics tools (Helium10, Pacvue, etc.). Strong communication and cross-functional collaboration skills. Self-starter with a growth mindset and ability to thrive in a fast-paced environment. Nice-to-Have: • Experience working with D2C beauty, personal care, or FMCG brands. • Familiarity with affiliate and influencer-driven marketplace campaigns. If interested, kindly submit your application on the link mentioned below: Jobs@buywow.in

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