Strategic Programmatic Media Manager

1 week ago

bangalore, India beBeeProgrammatic Full time

Programmatic Advertising Specialist RoleThe successful candidate will have experience working with major demand-side platforms (DSPs) and a solid understanding of programmatic supply paths, inventory types, and data layers.This role requires a strategic thinker who can drive automated buying, audience targeting, and data-led optimisation across multiple platforms.The ideal candidate will be responsible for managing platform setup and configuration, maintaining clean audience segmentation and data application, and monitoring pacing, delivery, and cost trends across campaigns.Key responsibilities include ensuring alignment between creative, audience, and inventory, as well as interpreting signals that indicate when adjustments are required to meet performance goals.Requirements include familiarity with major DSPs, such as DV360 and The Trade Desk, and the ability to analyse patterns and optimise towards performance goals. A strong understanding of data layers and inventory types is essential for success in this role.Key QualificationsExperience working with major DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.)Understanding of programmatic supply paths, inventory types, and data layersAbility to analyse patterns and optimise towards performance goals

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