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Search Engine Optimization Executive

2 months ago

bangalore, India Acufore India Private Limited Full time

Purpose Of the Position


Craft and design Industry-relevant Technical Content and manage Search Engine Optimization.


Job Description


  • Manage all our social media channels, take end to end of the entire social media marketing lifecycle, including content creation, targeting, publishing, and active engagement in relevant conversations.


  • Increase traffic, bring qualified leads, and manage all other aspects of organic as well as paid search engine marketing.


  • Improve website structure and navigation for better user experience and SEO performance.


  • Conduct regular SEO audits to identify and address issues affecting search engine visibility.


  • Identify and establish relationships with relevant industry websites.


  • Collaborate with subject matter experts to generate content for our company website, blog, social media platforms, and portfolio.


  • Provide recommendations for website structure, content, and technical improvements.





Work Experience & Skills.


  • Proven 6+years of experience as an SEO Specialist or similar role.



  • Website Architecture: Ability to assess and improve website architecture for better crawlability and indexing by search engines.


  • Website Speed Optimization: Ability to analyze website speed using tools like Google Page Speed Insights and implement optimizations to improve load times.


  • Structured Data Markup: Understanding and implementation of structured data markup (Schema.org) to enhance search engine visibility and improve rich snippets.


  • Mobile Optimization: Knowledge of mobile SEO best practices, including responsive design, mobile-friendly website layouts, and AMP (Accelerated Mobile Pages).


  • Canonicalization: Implementing canonical tags to address duplicate content issues and consolidate link equity.


  • 404 Error Handling: Managing 404 error pages and implementing proper redirects to maintain SEO value and user experience.


  • Knowledge of SEO Tools: Proficiency with SEO tools like Google Search Console, Google Analytics, SEMrush, Moz, Ahrefs, Screaming Frog, etc., for data analysis and reporting.


  • Security Basics: Awareness of security best practices, such as SSL implementation (HTTPS), to ensure website security and improve search engine rankings.


  • Technical content writer: impeccable writing skills, adept research capabilities, clarity in communication.


Academic & Trades Qualifications


UG – Any Graduate (B.Tech/B.E. -Preferable)


Personal Qualities & Behavioral Traits


Essential

Excellent Written and verbal communication skills