Performance Marketing Lead
18 hours ago
About Ageasy by AntaraAgeasy is a direct-to-consumer (D2C) brand under Antara, a part of the Max Group, dedicated to enhancing the lives of seniors through thoughtful products and services. Ageasy offers a curated range of products tailored to the evolving needs of the elderly, and is on a mission to become the leading senior care D2C brand in India.Role OverviewWe are looking for a data-driven and growth-oriented Performance Marketing | Ecommerce Manager with a strong focus on Amazon advertising and marketplace optimization. You will play a pivotal role in scaling Ageasy's presence on Amazon by managing ad strategy, improving listings, driving conversion, and maximizing ROAS (Return on Ad Spend).This role requires a blend of analytical thinking, performance marketing expertise, hands-on experience with Amazon Seller Central & Ads Console, and a good understanding of the D2C customer journey.Key ResponsibilitiesAmazon Advertising & Performance Marketing- Plan, execute, and optimize Amazon Sponsored Ads campaigns (SP, SB, SD) for Ageasy's product portfolio.- Manage budgets, bidding strategies, and ACoS targets to ensure profitability and growth.- Analyze campaign data to derive actionable insights, optimize keywords, placements, and creatives.- Regularly test and implement new ad types, targeting methods, and strategies to improve visibility and sales.- Coordinate with design/content team to create compelling ad creatives and A+ content.Ecommerce Marketplace Management- Own Ageasy's Amazon storefront, listings, and product detail pages.- Optimize listings with high-converting titles, bullet points, descriptions, and backend keywords.- Implement and monitor SEO best practices to improve organic ranking.- Coordinate with inventory and supply chain teams to ensure product availability and timely dispatches.- Monitor and improve product ratings, reviews, and customer satisfaction metrics.Reporting & Analytics- Generate weekly and monthly performance reports across advertising, sales, and profitability.- Track KPIs including CTR, CVR, TACoS, ACOS, organic vs. paid sales mix, Buy Box percentage, etc.- Conduct competitor benchmarking and price analysis.Cross-Functional Collaboration- Work closely with marketing, design, customer service, and logistics teams to ensure a seamless customer experience.- Partner with product and R&D teams to gather feedback from Amazon data and reviews to improve product offerings.Key Skills & Qualifications- 3-6 years of experience in ecommerce, specifically managing Amazon Ads and Seller Central.- Proven success managing advertising budgets and improving campaign ROAS.- Strong analytical skills; experience with Excel, Amazon Advertising Console, and third-party tools (e.g., Helium10, DataHawk, etc.)- Excellent communication and project management skills.- Understanding of D2C customer lifecycle, preferably in health, wellness, or senior care categories.- Experience in content optimization and understanding Amazon SEO.Preferred Experience- Prior experience working in a D2C startup or brand.- Experience with other marketplaces like Flipkart, 1mg, or senior-focused platforms is a plus.- Understanding of Amazon Prime, FBA/FBM models, and Amazon Vine/Brand Registry.
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Performance Marketing Lead
15 hours ago
gurugram, India Experiences Digital Full timeCompany DescriptionExperiences Digital, established in 2016, powers brand growth through a mix of creative excellence, performance strategy, and technology innovation. With a global footprint, we partner with brands to turn marketing into measurable impact.Role DescriptionWe're looking for a Performance Marketing Lead who can bring both strategic thinking...
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Performance Marketing Lead
19 hours ago
Gurugram, India Experiences Digital Full timeCompany Description Experiences Digital, established in 2016, powers brand growth through a mix of creative excellence, performance strategy, and technology innovation. With a global footprint, we partner with brands to turn marketing into measurable impact. Role Description We’re looking for a Performance Marketing Lead who can bring both strategic...
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Performance Marketing Lead
17 hours ago
Gurugram, India Experiences Digital Full timeCompany Description Experiences Digital , established in 2016, powers brand growth through a mix of creative excellence, performance strategy, and technology innovation . With a global footprint , we partner with brands to turn marketing into measurable impact . Role Description We’re looking for a Performance Marketing Lead who can bring both strategic...
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Performance Marketing Lead
1 day ago
Gurugram, India Experiences Digital Full timeCompany DescriptionExperiences Digital, established in 2016, powers brand growth through a mix of creative excellence, performance strategy, and technology innovation. With a global footprint, we partner with brands to turn marketing into measurable impact.Role DescriptionWe’re looking for a Performance Marketing Lead who can bring both strategic thinking...
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Performance Marketing Lead
22 hours ago
Gurugram, India Experiences Digital Full timeCompany DescriptionExperiences Digital, established in 2016, powers brand growth through a mix of creative excellence, performance strategy, and technology innovation. With a global footprint, we partner with brands to turn marketing into measurable impact.Role DescriptionWe’re looking for a Performance Marketing Lead who can bring both strategic thinking...
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Performance Marketing Lead
20 hours ago
Gurugram, India Experiences Digital Full timeCompany DescriptionExperiences Digital, established in 2016, powers brand growth through a mix of creative excellence, performance strategy, and technology innovation. With a global footprint, we partner with brands to turn marketing into measurable impact.Role DescriptionWe’re looking for a Performance Marketing Lead who can bring both strategic thinking...
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Performance Marketing lead
1 day ago
Gurugram, India Virohan Full timeAbout Virohan-Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education. It enables India's top universities to deliver best-in-class undergraduate programs such as Optometry, MLT, Hospital Administration, OTT, MRIT, and more. Combining cutting-edge technology,...
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Performance Marketing lead
22 hours ago
Gurugram, India Virohan Full timeAbout Virohan-Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education. It enables India's top universities to deliver best-in-class undergraduate programs such as Optometry, MLT, Hospital Administration, OTT, MRIT, and more. Combining cutting-edge technology,...
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Performance Marketing lead
19 hours ago
Gurugram, India Virohan Full timeAbout Virohan- Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education. It enables India's top universities to deliver best-in-class undergraduate programs such as Optometry, MLT, Hospital Administration, OTT, MRIT, and more. Combining cutting-edge...
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Performance Marketing lead
19 hours ago
Gurugram, India Virohan Full timeAbout Virohan- Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education. It enables India's top universities to deliver best-in-class undergraduate programs such as Optometry, MLT, Hospital Administration, OTT, MRIT, and more. Combining cutting-edge...
