Executive - Account-Based Marketing (ABM)

2 days ago

haryana, India Policybazaar for Business Full time

Location: Gurgaon HQEmployment Type: Full-TimeAbout Us:At PolicyBazaar for Business, we are reimagining how businesses approach financial security andinsurance. As we build out our demand generation function through Account-Based Marketing (ABM)outbound strategies, we’re looking for innovative and data-driven individuals to join our growing team.Role Overview:The ABM Associate will play a critical role in developing and executing highly targeted and personalizedmarketing campaigns to engage key accounts. This is an exciting opportunity for a results-orientedindividual to work closely with the sales, marketing, and analytics teams to drive measurable businessoutcomes.Key Responsibilities:1. ABM Strategy Development:○ Assist in the creation and execution of tailored ABM campaigns for key accounts.○ Collaborate with cross-functional teams to develop account-specific strategies.2. Campaign Management:○ Design and implement multi-channel campaigns leveraging email, social media,content marketing, and digital advertising.○ Ensure campaigns are aligned with account objectives and deliverables.3. Personalization & Targeting:○ Research target accounts to understand their needs, pain points, and decision-makingprocesses.○ Customize messaging and content for specific personas within target accounts.4. Data Analysis & Reporting:○ Monitor and measure campaign performance using analytics tools.○ Provide insights and recommendations for optimization.5. Collaboration:○ Work closely with the sales team to ensure alignment on key accounts and sharedgoals.○ Partner with creative teams to develop impactful content and assets.Preferred Qualifications:● MBA from a reputed institution (specialization in Marketing or Strategy is a plus).● Strong analytical and problem-solving skills.● Excellent communication and interpersonal abilities.● Proficiency in marketing and CRM tools (e.g., HubSpot, Marketo, Salesforce) is preferred.● Knowledge of digital marketing channels and ABM platforms is a plus.● Ability to work in a fast-paced, results-oriented environment.What We Offer:● An opportunity to be part of an early and dynamic, high-growth team.● Exposure to cutting-edge marketing strategies and tools.● Collaborative and inclusive work culture.● Competitive compensation and benefits.

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