Social Media Specialist for Cannabis Industry Partnerships

2 weeks ago

dindigul, India beBeeCannabis Full time

We are seeking a skilled and experienced Social Media Manager to join our team in the cannabis industry.Key ResponsibilitiesCreate high-quality, educational content for various platforms, including reels, posts, stories, infographics, blog snippets, and campaign creatives, while adhering to cannabis advertising restrictions and regulations.Maintain a consistent brand voice aligned with cannabis culture and ensure all content is compliant with platform policies.Build and engage with an online community of cannabis consumers, B2B partners, industry operators, and advocates through social media management.Respond to comments, direct messages, and inquiries in a compliant manner.Manage influencer partnerships and user-generated content creators in cannabis-friendly regions.Develop and execute campaigns for product launches, events, partnerships, and awareness drives while monitoring platform changes and leveraging growth opportunities without violating cannabis advertising policies.Run organic campaigns and support paid campaigns where allowed, ensuring compliance with geo + policy requirements.Track performance metrics, including reach, impressions, follower growth, engagement, click-through rate, traffic, and conversions, and provide weekly/monthly dashboards with insights and recommendations.Conduct competitor benchmarking and trend analysis to inform social media strategies.Implement risk-reduction strategies for shadow bans, account restrictions, and content takedowns.Ensure all content meets state-level rules, age gating, and platform policies.Requirements2–5 years of social media experience, with 1–2 years specifically in the cannabis industry (cultivation, retail, CBD, hemp, accessories, or ancillary platforms).Strong understanding of METRC, seed-to-sale workflows, cannabis product types, and consumer personas is beneficial.Experience with design tools (Canva, Adobe Suite, CapCut) and social media scheduling platforms.PREFERRED QUALIFICATIONSExperience managing cannabis brand accounts across multiple markets (US, Canada, Thailand).Knowledge of 280E limits, dispensary operations, or wholesale cannabis workflow.Ability to work cross-functionally with cultivation, operations, and sales teams.Able to operate in a fast-moving, highly regulated environment.

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