Trade Marketing Manager
1 week ago
1. RequirementsEducational qualifications: - Bachelors in Marketing, Business Administration or any related field. Non MBA with good field experience can also apply.Experience: - Min 2 years' experience in trade marketing field. Overall experience of +10 years in sales or related roles within the FMCG Food industry.Personality Traits:Good Communication Skills – Verbal & WrittenCreative and InnovativeTeam PlayerResult Oriented & Action OrientedAbility to Work Under Pressure & Result DrivenPlanning, Prioritizing, concept selling.Relationship Building2. Knowledge AreaSound knowledge of how BTL activities work. POP, Events, Exhibitions, Sampling, Society activations, corporate office activities etc.Market Knowledge Potential opportunities for business developmentCategory knowledge Frozen / Complementing categories / other Food FMCGTechnical Knowledge about MS OfficeGeographic knowledge in area of operationChannel Knowledge – Retail ( GT & MT) is mandatory. Online / Horeca channels preferred.3. Duty & Activity required to be performed by this roleBTL Strategy Development and ExecutionDevelop and Execute BTL strategies to improve brand offtakes thereby helping achieve targetsCollaborate with the sales team to identify opportunities and challenges within the retail environment.Design and execute promotional programs and campaigns tailored to different retail channels / geographies / productsChannel Partner CollaborationBuild and maintain strong relationships with key channel partners (Retail + Institutions)Work with Channel partners & colleagues to create effective in-store marketing plans, including displays, promotions, and merchandising.Concept selling to key stakeholders to initiate eventsPlanning / Execution / ReportingMonthly Event / Activity calendarExecution of planned calendar with end to end coordination with all the concerned stakeholdersReporting at agreed intervals of activity performance & outputCross-Functional Collaboration:Coordinate with regional sales managers and channel leads to ensure right opportunities are tapped.Work with the marketing team to align trade marketing initiatives with overall brand strategies and marketing campaigns.Coordinate with the supply chain team to ensure product availability for promotions and in-store activities.Training and Development:Provide training and support to the sales team on trade marketing strategies and execution.Stay updated on industry trends and best practices, sharing knowledge and insights with the team.
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Trade Marketing
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Mumbai, India Piramal Consumer Healthcare Full timeJob OverviewThe National Trade Marketing Manager will be part of the Sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop...
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Mumbai, India Piramal Consumer Healthcare Full timeJob Overview The National Trade Marketing Manager will be part of the Sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop...
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Chief manager
3 weeks ago
Mumbai, India Piramal Consumer Healthcare Full timeJob OverviewThe National Trade Marketing Manager will be part of the Sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop...
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Mumbai, India Piramal Consumer Healthcare Full timeJob OverviewThe National Trade Marketing Manager will be part of the Sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop...