Senior Manager
4 days ago
Responsibilities
- Develop and execute marketing strategies with CRM led communications aimed at reactivating old leads and encouraging them to consider upskilling with PokerBaazi
- Implement targeted engagement and communication plans to nurture old leads and drive them through the conversion funnel.
- Partner with the data analytics team to segment users for targeted reactivation and manage churn effectively.
- Design and optimize nurturing journeys tailored to different stages of the conversion funnel to improve active lead conversion rates.
- Collaborate with the data analytics team to pinpoint user segments for reactivation and prevent churn.
- Develop personalized communication strategies using marketing automation tools to engage leads effectively and drive conversions.
- Lead efforts to analyze customer data, behavior, and insights to optimize nurturing journeys and improve conversion rates.
Qualifications
- Should be Graduated in Engineering/MBA from Tier-1 College/Univeristy
- 5+ years of experience in retention marketing, consumer journey marketing, or a related field within a consumer-focused industry (e.g., e-commerce, education technology, subscription services).
- Someone who excel at poker and have a background in RMG will stand out as ideal candidate.
- Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, or similar tools.
- Proven success in developing and implementing effective lead nurturing strategies.
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