Senior Manager

4 days ago


india Baazi Games Full time

Responsibilities


  • Develop and execute marketing strategies with CRM led communications aimed at reactivating old leads and encouraging them to consider upskilling with PokerBaazi
  • Implement targeted engagement and communication plans to nurture old leads and drive them through the conversion funnel.
  • Partner with the data analytics team to segment users for targeted reactivation and manage churn effectively.
  • Design and optimize nurturing journeys tailored to different stages of the conversion funnel to improve active lead conversion rates.
  • Collaborate with the data analytics team to pinpoint user segments for reactivation and prevent churn.
  • Develop personalized communication strategies using marketing automation tools to engage leads effectively and drive conversions.
  • Lead efforts to analyze customer data, behavior, and insights to optimize nurturing journeys and improve conversion rates.


Qualifications

  • Should be Graduated in Engineering/MBA from Tier-1 College/Univeristy
  • 5+ years of experience in retention marketing, consumer journey marketing, or a related field within a consumer-focused industry (e.g., e-commerce, education technology, subscription services).
  • Someone who excel at poker and have a background in RMG will stand out as ideal candidate.
  • Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, or similar tools.
  • Proven success in developing and implementing effective lead nurturing strategies.


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