Digital Growth Specialist
4 days ago
Job TitleWe are seeking an experienced Performance Marketing Specialist to drive growth across all digital channels and optimize performance.The ideal candidate will have a proven track record in performance marketing or growth roles, with strong understanding of Meta Ads Manager, Google Ads, Analytics, Shopify data, and marketing attribution models.Key Responsibilities:Paid Performance & Digital AdvertisingPlan, execute, and optimize paid ad campaigns across multiple platforms.Build high-converting campaigns for product launches, seasonal promotions, and trending collections.Manage ROAS, CPC, CPM, CTR, and CAC to maximize efficiency and profitability.Data, Analytics & ReportingTrack daily performance metrics and identify actionable insights for scaling or optimizing campaigns.Build dashboards to monitor sales funnels, customer journeys, and micro-conversions.Conduct A/B testing for creatives, targeting, landing pages, offers, and funnel stages.Funnel OptimizationMap, design, and optimize the full marketing funnel: Awareness → Consideration → Conversion → Repeat Purchase → Advocacy.Improve website conversion rate, cart recovery, and overall paid campaign performance.Collaborate with the Shopify team to suggest improvements for speed, UX, and product-page conversions.Creative & Content CoordinationBrief the content/creative team on trends, messaging, hooks, and ad angles that work.Assist in developing SEO-friendly product descriptions, reels, UGC concepts, and high-impact creatives.Brand & Growth StrategyIdentify growth opportunities across gifting seasons, festivals, influencer collaborations, and new product categories.Conduct competitive analysis and stay updated on retail, jewelry, and eCommerce trends.Support launch planning for collections, bundles, holiday campaigns, and seasonal drops.Requirements:Must-Haves:Proven experience in performance marketing or growth roles.Strong understanding of Meta Ads Manager, Google Ads, Analytics, Shopify data, and marketing attribution models.Analytical mindset with excellent problem-solving skills.Ability to work in a fast-growing startup environment with agility and creativity.Strong communication skills and trend awareness.About UsWe are a rapidly growing Affordable Luxury brand redefining trends in jewelry. Our flexible work culture offers high autonomy and learning opportunities.How to ApplyPlease send your resume and portfolio (if applicable) to info@company.com
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