Marketing Director

2 weeks ago

Koṭa, India beBeeLeadership Full time

Job Opportunity:The Marketing Director will be responsible for driving the overall marketing strategy, brand development, market intelligence, customer insights, and product positioning for a leading automotive brand.About the Role:This is a senior leadership position that requires experience in developing and executing comprehensive marketing strategies.The ideal candidate will have excellent communication skills and be able to work closely with cross-functional teams.This role involves strategic planning, team management, and budgeting.Key Responsibilities:Develop and execute comprehensive marketing strategies aligned with company vision.Drive brand positioning, product communication, and integrated marketing campaigns.Plan annual marketing budgets and ensure efficient deployment for maximum ROI.Brand Management:Strengthen the brand's identity, ensuring consistency with global brand guidelines.Lead brand storytelling across digital, offline, and experiential platforms.Manage brand health metrics and drive improvement initiatives.Product Marketing & Launches:Lead product communication strategy for new model introductions and updates.Coordinate with R&D, Sales, and HQ teams for product planning and positioning.Conduct competitor benchmarking and market research for product strategy input.Market Intelligence & Consumer Insights:Monitor automotive market trends, customer preferences, and competitive landscape.Translate insights into strategic recommendations for marketing, sales, and product roadmap.Ensure regular reporting and alignment with HQ teams.Digital & Campaign Management:Lead digital marketing strategy, social media, and online brand engagement.Supervise creative development, campaign execution, and performance analytics.Collaborate with agencies for content creation, media planning, and 360° campaigns.Dealer Marketing Support:Strengthen dealer-level marketing programs, local promotions, and customer engagement activities.Provide guidance for local branding, signage, events, and customer experience initiatives.Ensure seamless integration of national marketing strategies at regional and dealer levels.Cross-Cultural Coordination:Work closely with Japanese HQ for brand alignment, approvals, reporting, and collaborative projects.Act as key communication bridge between marketing teams and Japanese leadership.Ensure adherence to global standards while adapting strategies for the local market.Team Leadership:Lead and develop a marketing team across brand, digital, product, and market research functions.Drive creativity, innovation, and accountability across the team.Foster a culture of collaboration between marketing, sales, and product teams.Requirements:Bachelor's degree in Marketing or related field.Minimum 5 years of experience in marketing leadership roles.Strong analytical and problem-solving skills.

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