Digital Marketing Director

2 weeks ago


Koṭa, India beBeePaidMedia Full time

Senior Paid Media StrategistThe primary objective of this role is to oversee and guide the direction of all paid media activities across our client portfolio.This involves defining strategic approaches, ensuring operational consistency, and maintaining strong performance standards across digital channels.Develop a comprehensive paid media strategy that outlines channel roles, investment principles, and performance expectations.Lead the planning and oversight of paid search, paid social, programmatic, video, and emerging media platforms.Establish frameworks for optimisation, measurement, and continuous improvement across campaigns.Review performance outputs, identify areas for improvement, and guide teams toward strategic adjustments.Ensure all paid media activities align with business objectives and integrate effectively with creative, analytics, and planning departments.Maintain high-quality communication with clients and internal stakeholders, providing clear rationale behind recommendations.Provide leadership, coaching, and support to paid media specialists and cross-functional teams.



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