Program Development Specialist

5 days ago

anand, India beBeeGrowth Full time

About UsWiingy is a rapidly growing ed-tech company with a global impact.Founded in 2021, Wiingy is a tutoring marketplace connecting students with expert-vetted private tutors across 350+ subjects in 180 countries.With a network of over 5,000 tutors, Wiingy offers personalized 1-on-1 lessons to help students achieve their learning goals.Role FocusDrive relevant user acquisition for Wiingy in the US Market for Math, Language and Music categories for web and App.Key ResponsibilitiesNew Growth Channels:Research and test new user acquisition channels.Run pilot programs with defined metrics.Recommend channels to scale or drop based on data.Funnel Optimization (Existing Channels):Audit and improve PPC, SEO, Social, and Affiliate funnels.Drive ongoing CRO for landing pages and key flows.Partner with Marketing/Product to boost efficiency and LTV/CAC.Experimentation:Maintain a prioritized A/B testing pipeline across channels and funnels.Execute experiments using testing tools.Document hypotheses, results, and insights.Data & Reporting:Own tracking setup and data accuracy.Build dashboards and deliver regular KPI reports (CAC, LTV, conversions).Analyze data to uncover growth opportunities and bottlenecks.QualificationsExperience: 0-2 years of hands-on experience driving growth initiatives, ideally within a fast-paced startup or technology environment.Education: Bachelor's degree in Marketing, Business, Engineering, or a highly analytical field.Analytical Skills: Strong foundational knowledge of setting up, reading, and troubleshooting web analytics (e.g., Google Analytics, Tag Manager). Must be comfortable with spreadsheet analysis (Excel/Google Sheets) and basic statistical concepts related to A/B testing.Mindset: Highly curious, relentless desire to test and learn, and a strong sense of ownership.Communication: Excellent written and verbal communication skills; ability to articulate complex data insights clearly to non-technical stakeholders.Bonus: Familiarity with SQL, basic HTML/CSS, or specific channel management tools (e.g., Google Ads, Facebook Ads Manager).What We OfferHands-on experience in a rapidly growing ed-tech company with a global impact. Mentorship from experienced professionals in products, growth and tech Opportunity to work on meaningful projects and make a real impact

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