Digital Growth Strategist

2 weeks ago

Gurgaon, India beBeeDigitalMarketing Full time

Senior Digital Marketing ManagerWe are seeking an experienced Senior Digital Marketing Manager to lead our end-to-end performance marketing, app user acquisition, retention, and lifecycle growth strategies. This role is responsible for driving measurable growth in app installs, engagement, and revenue through data-driven campaigns, full-funnel optimization, and continuous experimentation across paid and organic channels.Key Responsibilities:Performance Marketing & User AcquisitionThe ideal candidate will have a proven track record in scaling mobile apps through paid and organic channels, with hands-on experience with marketing platforms and strong analytical skills. They will be able to develop and own the user acquisition strategy for app installs and conversions while maintaining efficient CAC and ROAS. The candidate will also manage and optimize budgets across channels to maximize growth and ROI, continuously test creatives, messaging, and audience targeting to improve performance metrics.App Marketing & GrowthThe successful candidate will drive the end-to-end app growth funnel — from acquisition to activation, engagement, retention, and monetization. They will collaborate with product and analytics teams to design and implement growth experiments and A/B tests across app onboarding and user journeys. Additionally, they will partner with the product and tech teams to enhance app store presence (ASO – App Store Optimization) and conversion rates, and analyze app analytics to derive actionable insights and optimize marketing performance.Retention & Lifecycle MarketingThe ideal candidate will lead CRM and retention marketing initiatives across push notifications, in-app messaging, email, and remarketing. They will build personalized user journeys and automation workflows to drive engagement and repeat usage, collaborate with data and marketing automation teams to segment audiences and deliver targeted campaigns, and establish and track key KPIs such as CAC, LTV, ROAS, retention rate, churn, DAU/MAU, and conversion rates.Analytics, Measurement & ReportingThe successful candidate will create regular performance dashboards and present insights to senior leadership, implementing robust attribution and tracking frameworks to ensure accuracy in campaign measurement. They will also stay updated with digital marketing trends, tools, and best practices to ensure continuous innovation and competitiveness.Cross-functional LeadershipThe ideal candidate will collaborate with product, creative, data, and tech teams to align marketing initiatives with business goals, manage and mentor a team of digital marketing specialists and agency partners, and develop strategic plans to drive growth and revenue.Qualifications & Skills:7–12 years of experience in digital marketing with a focus on performance marketing, app marketing, or growth marketing.Proven track record in scaling mobile apps through paid and organic channels.Hands-on experience with marketing platforms.Strong analytical skills with proficiency in Excel, Google Analytics, and data visualization tools.Deep understanding of A/B testing, attribution, cohort analysis, and LTV modeling.Strategic thinker with a bias for execution and data-driven decision-making.Experience in managing teams and agencies in a fast-paced, high-growth environment.

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