Strategic Marketing Leader

1 day ago

tamil nadu, India beBeeMarketing Full time

Chief Marketing OfficerA visionary leader responsible for transforming the company's brand and driving revenue growth through effective marketing strategies.Key Responsibilities:Promote revenue results by developing a cohesive product development and marketing strategy.Oversight of long-term marketing vision, brand architecture, and annual marketing planning, budgeting, and resource allocation.Craft and maintain a strong brand identity, positioning, and narrative across markets.Spearhead new product launches, category expansion, and go-to-market strategy.Ensure consistent brand communication across all channels - retail, digital, ATL, BTL, PR.Drive digital growth through performance marketing, SEO, CRM, marketplaces, and loyalty programs.Optimize consumer acquisition, retention, and lifecycle value.Lead data-driven marketing through analytics, attribution, and marketing automation.Develop a robust insights function to understand consumer needs and emerging trends.Leverage research, data, and analytics to drive strategic decisions.Monitor competition, pricing, and category opportunities.Develop integrated marketing plans for retail, distributor networks, and on-ground activations.Partner with sales leadership to drive footfall, dealer engagement, and trade marketing.Build strong BTL and regional programs to maximize reach, especially in semi-urban/rural markets.Oversight of brand communication, advertising, content, and storytelling.Manage PR, media relations, crisis communication, and corporate reputation.Ensure cohesive messaging internally and externally.Lead a high-performing marketing team across brand, digital, content, insights, and design.Foster a culture of creativity, experimentation, and data-driven thinking.Develop agency and partner ecosystem — creative, digital, media, research, activation.Collaborate closely with cross-functional teams.Ensure marketing initiatives support business goals (SKU strategy, inventory, pricing, etc.).Report directly to CEO and participate in strategic leadership meetings.

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    tamil nadu, India beBeeBusiness Full time

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    tamil nadu, India JOBSFORTRAVEL Full time

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    3 days ago

    tamil nadu, India JOBSFORTRAVEL Full time

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    tamil nadu, India beBeeInfluencer Full time

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