Expert Campaign Strategist

1 week ago

nellore, India beBeeBraze Full time

Braze ExpertWe are seeking an experienced Braze Expert to lead strategic planning, setup, and optimization of customer engagement programs using strong platform expertise, marketing automation knowledge, and stakeholder management skills.Key Responsibilities:Provide strategic consultation on Braze capabilities and customer engagement strategies, ensuring seamless alignment with business goals.Design lifecycle and trigger-based campaigns across channels (email, PUSH, SMS, in-app) to drive maximum impact.Coordinate with clients to align Braze usage with their evolving needs and objectives.Conduct thorough platform audits and recommend improvements for campaign performance and scalability, driving continuous growth.Configure Braze integrations (e.g., Segment, Amplitude, custom APIs) for streamlined data flow and enhanced decision-making.Train and support internal teams on Braze best practices, empowering them to maximize the platform's potential.Define KPIs and measurement frameworks for campaign success, ensuring data-driven decision-making.Stay up-to-date with Braze feature releases and evaluate their application for business value.Assist in onboarding new clients or teams to the Braze platform, ensuring a smooth transition.Required Skills and Qualifications:In-depth knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mapping, to drive optimal results.Strong analytical and problem-solving skills to tackle complex challenges and deliver innovative solutions.Ability to translate business goals into actionable campaigns, ensuring maximum impact and ROI.Experience working with CDPs, CRMs, and data warehouses to unlock valuable insights and drive informed decision-making.Excellent communication and stakeholder engagement skills to build strong relationships and drive collaboration.Knowledge of building journeys to create engaging experiences and drive customer loyalty.An eye for detail to ensure accuracy and precision in all aspects of work.

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    nellore, India beBeeAdvertising Full time

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