Head of Global Marketing

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.

Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day.

The Mission:

To build a world-class global marketing function that drives predictable pipeline growth, strengthens the brand's position as a category leader, and fuels expansion across enterprise and mid-market segments worldwide-delivering measurable ROI and supporting the company’s next inflection point.

Key Responsibilities:

Scalable Demand Generation

•Deliver 3–5x YoY growth in marketing-sourced pipeline through integrated campaigns and ABM

strategies.

•Improve MQL → SQL conversion rates by 25% via lead scoring, nurturing, and tighter sales alignment.

•Build a predictable demand engine leveraging paid, organic, and partner-led channels.

Global Brand Positioning

• Reposition the company as a thought leader in the target category through strategic content,

executive visibility, and category creation initiatives.

• Drive a 3x increase in brand mentions, media hits, and analyst visibility across key markets.

• Launch a refreshed global brand narrative and visual identity aligned with business growth priorities.

Product Marketing Maturity

• Launch a robust competitive messaging and positioning framework to differentiate in a crowded

travel/hospitality tech market.

• Equip sales with localized enablement toolkits (battle cards, pitch decks, objection handling) across 3 priority geographies.

• Establish a regular cadence of product launch GTM plans with aligned campaign rollouts.

Team Building & Structure

• Build and retain a high-performing team across demand gen, product marketing, content, brand,

and ops.

• Establish a hybrid global team structure that scales with international expansion.

GTM Partnership

• Integrate closely with Sales, Product, and Customer Success to drive a unified GTM strategy aligned with market and customer needs.

• Co-own pipeline generation and velocity goals with the CRO through shared KPIs and synchronized GTM planning.

Marketing Tech Stack Optimization

• Streamline the Martech stack to reduce costs by 20% while improving campaign efficiency and

attribution accuracy.

• Consolidate data across MAP, CRM, and CDP platforms to enable personalized, scalable, and

compliant marketing execution

Functional KPIs:

•40% of total qualified pipeline influenced or sourced by marketing

•Increase conversion rate by 25% through optimized scoring, nurturing, and hand-off processes

•Achieve predefined CTR, CPL, and ROI benchmarks for paid, organic, and ABM campaigns.

•Timely rollout of enablement assets (battle cards, pitch decks, competitor briefs) for new products or key geographies

•Reduce cost by 20% while increasing automation, lead attribution accuracy, and campaign velocity.

Strategic KPIs:

•3–5x YoY Growth in Marketing-Sourced Pipeline

•Achieve 3x increase in brand awareness metrics (media hits, analyst mentions, SOV) in target markets

•Launch competitive messaging framework and enablement assets across 3 core regions and product lines

•Execute joint GTM plans that align with product roadmap and deliver predictable pipeline and revenue acceleration

Key Competencies:

•Strategic Thinking – Can design and execute global marketing strategy aligned with business growth and category creation.

•B2B SaaS Expertise – Deep understanding of subscription/SaaS metrics, sales cycles (esp. complex deals), and funnel performance.

•Demand Gen Mastery – Hands-on experience scaling demand gen programs (ABM, performance, lifecycle) with measurable results.

•Brand Storytelling – Exceptional at articulating brand narrative across global regions while localizing as needed.

•Product Marketing Depth – Strong capability in crafting positioning, personas, competitive intelligence, and sales enablement.

•Global Mindset – Experience leading multicultural teams, entering new markets, and managing localization strategies.

•Data-Driven Decision Making – Uses KPIs and marketing analytics to prioritize, justify spend, and course-correct.

Education & Work Experience:

•MBA in Marketing, Strategy, or a related field from a Tier-1 business school

•Bachelor’s degree in Business, Engineering, or related discipline required.

•15+ years of progressive marketing leadership experience, including 5–7 years in a leadership marketing role.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.