Results-Driven Performance Marketing Expert

1 week ago


aligarh, India beBeePerformance Full time

About the RoleTalasha is hiring an Assistant Vice President- Performance Marketing for a direct to consumer brand that offers education based toys & games for children.Key Responsibilities:Develop and manage a comprehensive performance marketing strategy for Amazon PPC campaigns across geographies.Deliver targeted ROI/ROAS results and own the performance marketing profit and loss statement.Lead a team in executing and optimizing Amazon PPC campaigns, ensuring maximum efficiency and effectiveness.Create interactive dashboards for periodic reporting on Amazon sales & spends, identifying areas for optimization and improvement.Optimize conversions by analyzing relevant search terms using tools like Helium and targeting relevant audiences.Collaborate with Amazon to develop competitive Joint Business Plans, DSPs, etc.Analyze competitor strategy and marketing benchmarks, conduct market research for new product ideas & category trends.Cross-functionally collaborate with inventory planners, brand marketers, supply chain etc to enhance customer experience.Requirements:A minimum of four years of experience in Amazon Advertising (AMS).Experience in owning the Amazon marketing profit and loss statement.Experience in the baby category preferred.



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