Digital Marketing

1 day ago


gurgaon, India Majid Al Futtaim Full time

Role Purpose:

- Work closely with Digital Marketing Manager – SEO / Write and publish well optimized and polished copy to promote our products on our websites for all the countries.

Responsibilities

- Research industry-related content topics (combining online sources, best practices and studies)
- Write and publish well optimized and polished copy to promote our products on our English websites
- Conduct keyword research and take SEO guidelines into consideration to increase web traffic
- Ensure that the content is free of grammatical or factual errors and follows all brand editorial guidelines for consistency for English Content.

Requirements

- Fluency in English
- Bachelor's degree in communications, marketing, English, journalism, or related field.
- Proven content writing or copywriting experience in English.
- Working knowledge of content management systems Basic knowledge of HTML
- GCC experience is a plus.

Definition of Success

Measured by KPIs against the targets (Number of pages that we have added content, Google Search Result Keyword Rankings, Organic Traffic).

Behavioral Competencies

Quality focused, creative mindset, proactive and ability work with different team members and meet deadlines

Functional/Technical Competencies

- Hands-on experience with Content Management Systems
- Basic knowledge of SEO Content Elements

Qualification, Experience & Skills:

Minimum Qualifications/education

Bachelors/Masters in the field of marketing

Minimum experience

2-4 years of experience as a Content Writer, Copywriter or similar role

Skills

- Excellent writing and editing skills in English

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.



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