Email Marketing Executive

13 hours ago

uttar pradesh, India EPixelSoft Full time

About EPixelSoftEPixelSoft is a leading custom software development company specializing in SaaS solutions, mobile & web app development, automation engineering, cloud transformation, and AI/ML-powered platforms. With clients across the BFSI, Healthcare, EdTech, and SaaS sectors, we bring innovation, speed, and affordability to mid-market and enterprise-grade digital solutions.Role OverviewWe are looking for a highly experienced and proactive Email Marketing Executive to join our dynamic marketing team. This role is ideal for someone with strong lead generation expertise, deep knowledge of email marketing automation tools, and excellent English communication skills. You’ll be responsible for crafting and executing email campaigns that drive engagement and result in qualified meetings with decision-makers.Key Responsibilities🎯 Lead Research & ProspectingIdentify and qualify leads using platforms like LinkedIn, Apollo, ZoomInfo, Crunchbase, and other toolsSegment leads by niche, geography, industry, and decision-maker profiles✉️ Email Campaign ExecutionCreate and manage outbound email campaigns using tools like Instantly, Lemlist, Mailchimp, or similarMonitor performance metrics (open rate, CTR, reply rate) and optimize continuously🧠 Strategy & CopywritingDevelop high-converting cold email sequences tailored to EPixelSoft’s core servicesCollaborate with marketing and sales teams to define targeting strategy by industry (Fintech, SaaS, Healthcare, EdTech)Write personalized, value-driven messages that resonate with CXOs, Founders, and VPs📅 Appointment SettingDrive prospect engagement with the end goal of booking qualified discovery meetingsEnsure proper CRM tagging and follow-up for warm leadsWho You Are✔️ 3+ years of proven experience in email marketing / outbound sales campaigns / B2B lead generation✔️ Bachelor's degree in any discipline✔️ Excellent written and spoken English communication✔️ Strong understanding of ICP creation, campaign tracking, A/B testing, and inbox warm-up techniques✔️ Self-motivated with a results-driven approach✔️ Familiarity with CRM tools like HubSpot, Zoho CRM, or Pipedrive is a plusWhat We Offer💰 Attractive Salary (Based on experience & skills)🎁 Performance-Based Incentives🩺 Health Insurance Coverage🚀 Exposure to international clients and cutting-edge technologies💡 Freedom to explore and experiment with marketing innovations🤝 Work closely with leadership and shape marketing strategies from ground-upReady to Join Us?If you’re passionate about crafting impactful email campaigns, converting cold leads into warm opportunities, and working in a fast-paced tech environment, we want to hear from you

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