Full-Stack Growth Marketer

We’re looking for a full-stack growth marketer who can own and scale acquisition engine across both paid and non-traditional channels. This is a high-ownership, high-impact role ideal for someone who blends analytical depth with creative distribution instincts.What You’ll Bring to the Table1. Strong Performance Marketing FoundationYou deeply understand how to run and scale paid acquisition across:LinkedIn, Meta, GoogleIndustry-specific legal platformsRetargeting, attribution, CAC optimisationLanding pages, audiences, funnels, and experimentationYou know how to turn paid channels into predictable, scalable growth engines.2. A Broad, Creative Distribution MindsetYou think beyond Google + Meta. You know how to unlock new surfaces of growth such as:Newsletters & Substack collaborationsWebinars, expert AMAs, and panel conversationsNiche legal communities and professional groupsCo-marketing with SaaS partnersFounder branding, thought leadership, and content amplificationLegal-tech influencers, podcasts, and association partnerships3. Hands-On OwnershipYou don’t wait for resources. You:Set up and run campaigns yourselfWork with design/content teamsManage budgets with disciplineExecute fast, iterate fasterWhat You’ll Do1. Own Paid Performance MarketingLead LinkedIn, Meta, Google, and vertical channel campaigns end-to-endRun structured A/B tests across audiences, creatives, messaging, and landing pagesReduce CAC while increasing qualified demo volumesBuild a scalable, predictable paid acquisition engine2. Expand Into New, High-Signal Growth ChannelsUnlock non-traditional acquisition pathways:Substack partnershipsPodcasts, YouTube creators, KOLsBar associations & legal groupsWebinars, industry events, niche communitiesCo-marketing with complementary SaaS platformsTurn experiments into repeatable channel playbooks3. Strengthen Our Content + Distribution EnginePartner with brand marketing to amplify:LinkedIn founder/brand thought leadershipLong-form blogs, product storytellingLegal AI insights + trend contentEnsure content reaches the right legal audiences, in the right channelsSupport high-quality webinars, workshops, and product sessions4. Funnel Management & MeasurementBuild dashboards tracking acquisition → activation → conversionPartner with product to strengthen key conversion momentsEstablish clarity in ROI, attribution, and channel performance5. Cross-Functional CollaborationWork closely with founders on category design and market positioningAlign with product + sales on messaging, segmentation, personasUse market insights to sharpen channel strategy & targetingWhat Success Looks Like (in Your First 6 Months)You have:Improved CAC efficiency across core paid channelsScaled LinkedIn + Meta with meaningful demo upliftAdded 1–2 new, high-signal acquisition channelsBuilt a repeatable, high-leverage content distribution engineDelivered weekly reporting with clear attribution & growth metricsEstablished yourself as the go-to owner for growth and acquisitionWhat You’ll Bring (Must-Have)4–8 years in growth/performance marketing (SaaS/tech/startups preferred)Hands-on operator with deep knowledge of LinkedIn, Meta, Google AdsStrong command of segmentation, retargeting, landing page optimisationExperience managing budgets and scaling omnichannel performance programsData-driven mindset with comfort working with dashboards & CAC/LTV modelsAbility to blend paid + organic channels for holistic growthCreative thinker who can find and scale non-obvious distribution pathsComfortable working with founders and senior leaders in fast-paced environmentsBonus PointsExperience marketing to US/UK SMBs or professional servicesUnderstanding of credibility-driven sectors (legal, consulting, finance)Background in subscription or PLG growth motionsPrior experience at early-stage or high-growth startups