Digital Growth Manager

1 week ago


palakkad, India beBeeDigital Full time

We are seeking a seasoned professional to spearhead our digital growth initiatives. This key role will be responsible for driving performance across all digital channels and ensuring our brand reaches the right audience at the right time with the right message.Key ResponsibilitiesPaid Performance & Digital Advertising Plan, execute, and optimize paid ad campaigns across Meta, Google, TikTok, YouTube, and Pinterest. Build high-converting campaigns for product launches, seasonal promotions, festive gifting, and trending collections. Manage ROAS, CPC, CPM, CTR, and CAC to maximize efficiency and profitability. Data, Analytics & Reporting Track daily performance metrics and identify actionable insights for scaling or optimizing campaigns. Build dashboards to monitor sales funnels, customer journeys, and micro-conversions. Conduct A/B testing for creatives, targeting, landing pages, offers, and funnel stages. Funnel Optimization Map, design, and optimize the full marketing funnel: Awareness → Consideration → Conversion → Repeat Purchase → Advocacy. Improve website conversion rate, cart recovery, and overall paid campaign performance. Collaborate with the Shopify team to suggest improvements for speed, UX, and product-page conversions. Creative & Content Coordination Brief the content/creative team on trends, messaging, hooks, and ad angles that work. Assist in developing SEO-friendly product descriptions, reels, UGC concepts, and high-impact creatives. Brand & Growth Strategy Identify growth opportunities across gifting seasons, festivals, influencer collaborations, and new product categories. Conduct competitive analysis and stay updated on retail, jewelry, and eCommerce trends. Support launch planning for collections, bundles, holiday campaigns, and seasonal drops.



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