Creative Strategist

About K9 Vitality

K9 Vitality is one of India’s fastest-growing D2C pet wellness brands, trusted by 25,000+ pet parents . We create vet-approved, natural supplements for dogs, focusing on gut health, joint care, and skin & coat health. Our mission is simple: help dogs live healthier, happier lives—while giving their parents peace of mind.

We’re now looking for a Creative Strategist to own and lead our paid ads creative strategy end-to-end . This is a full-time, remote role for someone who understands the science of great ads, thrives in fast-paced environments, and—most importantly—is a dog parent who genuinely cares about pet health.

You’ll own the creative engine that powers our paid media. This means:

🔎 Deep Customer Understanding

• Lead ongoing research into pet parent needs: review mining (our reviews, competitor reviews, Amazon, Reddit, TikTok comments, etc.), audience insights, and pain point mapping.
• Build frameworks that identify stages of awareness (problem aware, solution aware, unaware) and translate them into actionable ad concepts.

📊 Creative Strategy & Frameworks

• Develop SOPs from scratch for creative strategy: research, concepting, testing, and performance analysis.
• Translate insights into a clear roadmap of creative angles, hooks, and concepts.
• Track what’s tested vs. untested, learnings, and iteration pathways.

🎥 Ad Creative Leadership

• Own the creative direction across static ads, carousels, GIFs, short/long-form videos .
• Write and refine ad copy (hooks, body, CTAs) with a direct-response mindset.
• Review briefs and assign tasks to graphic designers & video editors. Ensure every output is performance-focused, not just pretty.
• Understand what makes a scroll-stopping visual or video perform.

📈 Performance Marketing Alignment

• Partner closely with the growth team to align creatives with performance KPIs (CTR, CVR, ROAS, Hook Rate, Thumbstop Rate, Watch Time) .
• Constantly diagnose creative performance, spot patterns, and propose next steps for scaling winners and cutting losers.

🧑‍🤝‍🧑 Team & Process Leadership

• Manage designers, editors, and UGC creators.
• Build clear, repeatable creative workflows (briefs, naming conventions, asset libraries, iterations).
• Ensure a high volume of quality, test-ready ad creatives are launched weekly.

✅ Must-Haves

• 2+ years of experience in creative strategy for paid ads (D2C brand or agency background preferred).
• Proven track record of scaling ads across Meta, YouTube, or TikTok .
• Strong understanding of direct response copywriting and creative frameworks.
• In-depth knowledge of performance marketing metrics and how creatives impact them.
• Dog parent – non-negotiable. We want someone who understands our audience because they live it.

💡 Nice-to-Haves

• Ability to create content themselves (shooting/editing UGC, reels, or ads).
• Prior experience in pet care, supplements, or wellness brands.

• Type: Full-time, Remote
• Compensation: ₹50,000 – ₹75,000/month (based on experience)
• Growth: Opportunity to become Head of Creative as we scale into new markets and channels

• Be part of a mission-driven brand transforming pet wellness in India.
• Join a fast-scaling D2C team with global ambitions.
• Own the entire creative strategy function —your work directly drives revenue.
• Work remotely with flexibility, but with the accountability and excitement of a startup environment.

If you’re obsessed with great ads, understand the science behind scroll-stopping creatives, and love dogs as much as we do—we’d love to hear from you.

👉 Apply now and help us shape the future of pet wellness in India.