Senior Associate
1 week ago
At ZET, we believe that passion fuels those who shape the world. Our team is on a mission to make a real impact by driving financial inclusion and accessibility across Bharat. With over 500 million online users in underserved regions, we are building an ecosystem that connects consumers to trusted financial solutions that were once out of reach. Empowered by technology and trust, we are making financial services more affordable and within reach for the next billion Indians.
Through our ZET platform (B2C), we focus on empowering individuals, especially those new to credit (NTC) or with low credit scores, to build and improve their CIBIL scores. One of our key offerings is the Magnet FD Credit Card, co-branded with SBM. The Magnet card plays a pivotal role in helping users from Tier 2, 3, and 4 cities boost their credit scores. By providing insights & solutions into their creditworthiness, consumers are empowered to make informed financial decisions, unlocking opportunities for loans, mortgages and greater financial stability.
On our ZET Partner (B2B) platform, we connect communities in Tier 3 and 4 cities to a wide network of financial brands and credit products. By leveraging a trusted network of agents, we bridge the gap between consumers and top banks, making financial services more accessible and tailored to the specific needs of these underserved markets.
In March 2022, we proudly raised $13M in our Series A funding, bringing our total funding to $18M. We’re fortunate to be backed by renowned investors like General Catalyst, Nexus, Sequoia Surge, Waterbridge, and other leading angel investors. What began in 2019 with just two people has now grown into a spirited team, united by a common mission to drive fintech innovation for Bharat.
Problems we are solving
- Lack of awareness - Consumers are unaware of the best financial solutions in the market.
- No proper medium - Fintech brands find it difficult to reach out to the right consumers in tier 2,3 & 4 cities.
- Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products.
The rise of ZET
- April 2019, Founded by Manish Shara & Yash Desai
- August, 2020, Raised Seed Funding led by Waterbridge Ventures
- July 2021, Raised $5 M led by Sequoia’s Surge, Nexus Venture Partners & renowned Angel investors.
- March 2022, Raised $13M in Series A round led by General Catalyst & renowned Angel investors.
Angel Investors who trust our mission
- Kunal Shah - Co Founder, CRED
- Kalyan Krishnamurthy- CEO Flipkart
- Harshil Mathur - Co Founder, Razorpay
- Vidit Aatrey - Founder & CEO, Meesho
- Sujeet Kumar - Co Founder, Udaan
- Lalit Keshre - CEO, GROWW
- Gaurav Munjal - Co-founder & CEO, Unacademy
- Aakrit Vaish - Co-founder & CEO, Haptik
- Jitendra Gupta - Founder, Jupiter
- Amrish Rau - CEO PineLabs
- Gokul Rajaram - Product & Business, Doordash
Why ZET
- High-end Technology
- Make in India
- Accelerated Growth
- Build for next Billion users
- Fast pace & Innovation
- Opportunity to Thrive
Responsibilities:
- Define and execute strategies driven by user research and market intelligence for optimising the user funnel growth, considering both funnel demand and conversion.
- Strategize and drive acquisition, conversion and expansion by investing in the product life cycle.
- Analyse and lead incremental improvements to our product journey.
- Setup and measure success metrics through effective analysing of both product and user behaviour data.
- Closely work with the product management and marketing team to align, develop product strategy and execution plans.
- Discover opportunities to optimise user journeys and value propositions.
- Make sure the product can capture value by improving distribution and enablement.
- Always analyse funnel performance, monitor test and campaign success metrics.
- Comprehend various forms of attribution, audience profiling and online analytics platforms
- Collaborate across functions by providing insights into product data, funnel,engagement and growth metrics to manage product growth.
Requirements:
- 3+ years of relevant experience in product led growth marketing.
- MBA in Business, Marketing, or other related disciplines will be preferred.
- Ability to drive priorities in a fast paced environment by collaborating and onboarding all stakeholders with a data driven approach.
- Strongly driven by metrics, process and macro trends.
- Strong multi tasking skills for managing multiple products aligning to business priorities.
- Strong data driven decision making skills.
- Experience in basic app re-engagements platforms like Moengage, CleverTap, etc.
- Excellent analytical and structured thinking along with interpersonal and communication skills.
- Accustomed to dealing with ambiguity in a fast-paced environment.
- Proven ability to collaborate successfully across cross functions.
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