Product Marketing Specialist

2 days ago

bangalore, India Zigsaw Full time

Responsible for creation and execution of a complete metric driven GTM, product positioning, Lead go-to-market initiatives, partnering with product, biz ops, sales, marketing, marketing strategies and PR. Manage critical tasks across all B2B channels including social, events, content marketing, and related digital channels, while ensuring deliverables are on time and on budget. Distill product's value proposition into compelling sales enablement materials and collaterals, website content, videos, blogs etc. Partner closely with product management and business leaders to prioritize the product roadmap. Develop opportunity assessments and business cases to drive product growth and penetration. Develop go-to-market strategy for partnerships. Stay on top of our competition's products and changes. Ability to work cross functionally and to thrive in ambiguity. #keyskills :  B2B Marketer, SAAS, Data analytics, Digital transformation and automation domain. Along with these key skills Digital marketing and content writing knowledge would be an added advantage.  Mandatory skills –As per JD B2B Marketer, SAAS, Data analytics, Digital transformation and Automation domain.  (Email Marketing/Blogs/Content Writing/Product Marketing/ Digital Marketing)-Regular shift. Proven work experience as a B2B Marketer. Strong understanding of SAAS, Data analytics, Digital transformation and Automation domain. Experience developing full-funnel B2B marketing strategies and tactics. Excellent verbal and written communications skills. Up to date on the latest trends and technologies in B2B marketing, including sales intelligence, engagement software, and workflow tools. Analytical skills and a demonstrated ability to manage budgets. A self-starter with tenacity for execution and delivery. Bachelor's degree in marketing, communications, or related field.

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