Brand Marketing Manager

2 weeks ago

chennai district, India Great Lakes Institute of Management Full time

Job Title: Brand Marketing Manager

Location: Great Lakes Institute of Management, Chennai (ECR Campus)

Work Mode: On-site, 5-day work week

Department: Brand Marketing & Communications

About the Role

We are looking for a results-driven and creative Brand Marketing Manager to join our team at Great Lakes Institute of Management, Chennai. The role demands a strong grasp of digital and performance marketing, content creation, and the ability to manage multiple stakeholders including agencies, alumni, corporate partners, and internal teams. The candidate will also own program-specific marketing initiatives, with accountability for lead generation and conversion.

Key Responsibilities

Branding & Communication

  • Drive brand visibility and positioning through targeted campaigns and initiatives.
  • Oversee creation of compelling content for social media, website, email, and other channels.
  • Collaborate with faculty, alumni, and corporate partners for storytelling and thought leadership.

Website & Digital Marketing

  • Manage website content, updates, and SEO adherence.
  • Lead performance marketing initiatives (SEO, SEM, paid campaigns) to drive leads and engagement.
  • Track, analyse, and report campaign ROI.

Program Marketing (Fellow Program in Management – Finance & Marketing tracks)

  • End-to-end ownership of assigned program marketing – from content and digital campaigns to lead generation, nurturing, and closures.
  • Work closely with admissions and sales teams to align marketing with enrolment targets.

Stakeholder & Agency Management

  • Manage relationships with creative, digital, and media agencies for campaign execution.
  • Partner with internal teams to align marketing deliverables with institutional goals.

Minimum Requirements

  • 3+ years of experience in performance marketing with a focus on lead generation and campaign management.
  • Demonstrated experience working with creative, media, and marketing agencies.
  • Strong ability to create high-quality, engaging content for digital platforms (social media, website, email marketing).
  • Proven ability to manage multiple stakeholders and projects simultaneously.

Desirable Requirements

  • Prior experience in higher education or edtech with direct responsibility for enrolment or admissions-driven marketing.
  • Familiarity with long-cycle program marketing (FPM/doctoral or executive education).
  • Strong analytics orientation with experience in tracking leads across the funnel.

What We Offer

  • An opportunity to shape the brand of one of India’s leading business schools.
  • A dynamic, collaborative work environment with visibility across senior leadership.
  • Scope for innovation, ownership, and impact in brand and program marketing initiatives.

* Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.

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